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Concept Project: Moodboard - Avantgarde styling, pushing the boundaries of what is accepted in mens footwear today. Not to everyone's taste.
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Concept Project: working ideas - Avantgarde styling, pushing the boundaries of what is accepted in mens footwear today. Not to everyone's taste.
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University Project: Working Ideas - Brief set to target parents with disposable income. Nike wanted to jump on the collab wagon and make a range more image conscious in order to make the kids market more aligned with the 'adult' market. The lower end (Diffusion) of the two price-point levels allow the average parent to buy a 'cheaper' alternative without losing out on the image.
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Stadium Project: Mock-Up - A scaled down mock-up to illustrate experiment with the double roof structure.
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Vinyl Label Design: Working Ideas - I bought a promo record the other day and found the white label a little too boring for me. I thought I'd jazz it up with a new label design, so here is a selection of my ideas.
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Steel Vase: Development Phase 1 - Knowing I am to use steel for this unique design, I thought about different ways to manipulate the form and balance.
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Steel Vase: Development Phase 2 - Now, I have the general form finalised, I sketched a selection of recessed designs on the steel panels. I chose the design in the middle as the recessed details point towards the main subject: the flower to be placed.

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