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Brand Designer
La Lupita LLC
Providence, RI
Jan 2006 - Present (18 years 3 months)
* Created logo, website, menus, advertising materials and photography assets
* Responsible for maintaining and updating website, menus and marketing materials
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Retail Industrial Designer
Johnson & Johnson
New York, NY
Sep 2015 - Jun 2019 (3 years 9 months)
* Developing concepts and executing on multiple projects for global Consumer brands Design 3D retail merchandising structures, temporary branded launch vehicles, and category aisle reinventions
* Competitive analysis, sketching, rendering, and creating general engineering/diagram drawings to build complete presentations
* Advocate, drive, and execute environmentally sustainable and low-impact design solutions that are scalable for retail execution
* Explore market strategy for new to category products through retail concept visualizations
* Utilize knowledge of design and cultural trends to guide solutions
* Deliver innovation through improvements in processes and / or methodologies.
* Co-Founded NYC chapter of HOLA, Hispanic Organization for Leadership & Achievement
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Retail Industrial Designer
Wahlrich Group
New York, NY
Sep 2013 - Sep 2015 (2 years)
* Develop concepts for Retail Displays/Packaging/Branding within budgetary and production deadlines
* Create photorealistic digital renderings utilizing SolidWorks Photoview 360 * Produce presentations for Account Managers and Clients
* Charged with developing multiple projects from concept to completion simultaneously * Supply manufacturing partners Domestically and in China with 3D files and technical drawings
* Collaborate with print vendors for timely and accurate delivery
* Set parameters for print artwork based on concepts
* Proof and modify artwork as needed for small and large print runs * Created step-by-step instruction sheets for units requiring partial assembly in the field
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Production Manager
Totsy Inc.
New York, NY
Oct 2012 - May 2013 (7 months)
* Managed all stages of the production process for sale events, up to 24 events a week
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Industrial Designer
The Elliott Group
Providence, RI
Apr 2008 - Oct 2012 (4 years 6 months)
* Developed concepts for seasonal and semi-permanent retail displays within budgetary and production deadlines while adhering to client's branding
* Simultaneously managed multiple projects at di erent points in development * Assisted in development of prototypes and production pieces
* Collaborated with print vendors for timely and accurate delivery
* Set parameters for print artwork based on concepts/prototypes
* Proofed and modified artwork as needed for small and large run prints