Travelite Launch - When it comes to designing a campaign around the launch of new products, there is a challenge to ensure that the design will retain its integrity across a variety of media. The materials surrounding the release of Calumet’s new Travelites were indeed varied, and proved to be a multimedia success.
Bowens International Literature - Bowens’ extensive product line was previously spread across numerous promotional pieces. The campaign pictured above served to consolidate their many products into three cleanly designed, easy-to-read catalogs.
Bowens International Literature - To further strengthen Bowens’ brand identity, the company literature incorporated the look and feel of the product brochures.
Elite Flash System (Product Brochure) - Fold Size: 8.5 x 11
Top Photo: Front of brochure
Bottom Photo: Inside of brochure
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