As an industrial designer, my goal is to create products that are thoughtfully designed, appropriate to their usage, and effective for the manufacturer, retailer, and the end-user.

Work Samples

  • SLIK wine pourer

  • Lowe's Starburst

  • Lowe's Solar Cattail

Work History

Rochelle Wellhausen-Grimm Email:: =EXPERIENCE= Kichler Lighting -Cleveland, OH Associate Product Manager March 2014- Present Lowe's Companies Headquarters -Mooresville, NC Product Design Specialist -Lighting Designer ***Update: Lighting Team won IDA Retailer of the Year Dark Sky Award 2013! Designing for Portfolio and Allen+Roth Brands across thirteen lighting categories. Products include chandeliers, pendants, solar and low voltage landscape, security lighting, ceiling fans, indoor and outdoor portables. Being part of a strong team, I participate in group critiques, off site market and retail research and attend lighting and product shows quarterly. Projects and concepts are closely developed and managed through the entire design process. My job responsibilities included product and trend research, concept sketching and ideation, 3D modeling and computer rendering, presenting concepts to merchants, communicating 3D and 2D to China, and reviewing engineering data as well as prototypes. December 2011- March 2014 Mettler Toledo -Columbus, OH Freelance Industrial Designer Innovative self-service weighing system. This stand alone system weighs and measures packages to be mailed. April 2011 - May 2011 Ames True Temper Freelance Industrial Designer Garden Furniture - Designed set of outdoor furniture that was stylized to resemble raw cut logs for a rustic appearance. Summer 2010 Palm Coast Imports LLC Freelance Industrial Designer Summer 2010 Contemporary Lighting - Ceiling fans Priority Designs -Columbus, OH Freelance Industrial Designer Spring 2010 I was brought in for my experience and knowledge in trends to design faucets for American Standard. Hunter Fan Co. -Memphis, TN Industrial/Product Designer Fall 2005- June 2009 Designed successful Hunter core product, Lowe's, Home Depot, Costco, and Menards. As a part of an eight person product design team, I worked directly with engineering, marketing, and management. I participated in group critiques, rapid ideation and off site market and retail research. I oversaw projects through the entire design and development process which is a very valuable and rare design position. My job responsibilities included research, concept sketching and ideation, 3D modeling and computer rendering, sending and communicating 3D data to China, concept model critiques and model finishes. KB Jewels Inc. -Columbus, OH Summer 2005 Freelance Designer Created company identity for a new jewelry business in Columbus, Ohio. A.D. Farrow Harley-Davidson -Columbus, OH Industrial/Product Designer February 2004- April 2004 Updated advertising and merchandise specifically for dealership. Studio33 -Columbus, OH 2004- 2005 Product/Packaging Designer Lead Designer for Studio33 Salon & Medi-spa in downtown Columbus. Worked directly with owners to create an identity for their company. I designed the logo, packaging, plastic gift cards, and service list. The Works -Newark, OH Industrial Designer October-December 2002 The Works is a museum specializing in the history of the industrial revolution and its impact on Licking County. I was brought in as a design intern to assist with their graphic illustrations and advertising jobs. We were also given the task to update and create interaction within the exhibits while using minimal funding. =SKILLS= -SolidWorks 2014 -Adobe CC -Wacom Cintiq sketching -Sketchbook Pro -MS Office and Outlook -Rapid sketching and detail sketching -Intuitive sense of form and detail -Ability to sketch in many different trends from traditional to contemporary. A quality that is hard to find. -Wide knowledge of manufacturing processes including new innovations -High level of LED components and applications -High level of understanding marketplace, competition, industry methods and relevant trends -Proven ability to develop products through conceptual sketching, prototypes, model studies and 2D and 3D software. -3-D modeling -Automotive painting -Welding -Metal working including fine metals -Mold making


  • Columbus College of Art and Design

    • BFA Fine Arts Specializing in Industrial Design
    • 2001 - 2005

    Originally seeking a degree in fine art and sculpture, I discovered industrial design and fell in love with it. A jack of all trades. I took additional classes to take to learn skills that greatly interested me. -Sculpture, Metal working with fine metals, Fine Art Drawing, and Writing. I have taken every bit of what i have learned and applied it. I have a strong sense of proportion and form thanks to my training.

  • Marion Technical College

    • Certificate Computer Aided Drafting and Design
    • 2000 - 2001

    While still in High School I took college classes. I earned a CADD Certificate and was in the top of my class. I also took Psychology courses which were able to transfer to the college of my choice.



IDA - International Dark Sky Association


Dean's List 2003 Dean's List 2004 Finalist in Road Talk -Sponsored 2013 IDA Retailer of the Year Dark Sky Award 2013