Yonex Metals - Compare with other Hawkins-designed Yonex ads and note how the photo theme tracks the demographic of the magazine and the target audience. In the case of this ad for serious players in Tennis Magazine the theme hones in on performance, returns, investment.
Design and Creative Direction by Roger Hawkins Photo by Roger Hawkins and Doug Hawks Copy by Doug Hawks
Bicycle race advertisement - Advertisement to sign up racers for the 3,000-mile Race Across America which is a muscle killing, sleep deprived, food short, coast-to-coast ultra marathon which a few riders will do in under 10 days.
National Advanced Systems AS/90X0 Series - The art for this brochure was PhotoShopped before PhotoShop existed. In those days the art director could only direct and not do. Operator and computer time on a Scitex machine was billed at $360 per hour. The cost of the machine was around a quarter million. How times of changed, but I was there at or near the beginning.
Photography by Ed Garrigues Art Direction/Design by Roger Hawkins
Shoe Catalog - In my ad agency days with Hawks/Hawkins Advertising I did creative direction for a number of sports clothing catalogs. In addition we produced a commercial that only ran next to the 2AM sign off test pattern.
World Computer Law Congress - Event brochure for the World Computer Law Congress. Hitachi Data Systems donated my design time to a group of lawyers trying to cope with the evolution of computers and intellectual property law.
Family Christmas card 2009 - This was all about dog psychology or lack of it. The big (10lb) dog is "El Duque de Ahwatukee" and will work for dog biscuits and peanut butter. However, he showed no interest in this shoot. We ended up with my assistant holding the dog by his butt and tilting him into position. Copyright Roger Hawkins 2010