With over 12 years of experience, Ruy Lopez has been producing visual imagery used on a wide range of media and applications: from producing graphic solutions for promotional campaigns, multimedia, 3d animation and motion graphics, to the creation of T.V. spots, corporate video, exhibit design, POP and special events.
To Design with the principle of innovation as means to a contribution for a better society
Creative art director - Designer-3d Animator - Producer
As a daily basis I have been making 3d animation,motion graphics and presentations to clients for the TV, interacting with them from conceptualization and strategic planning to completion of the final product,handling multiple projects simultaneously with specific budget and tight deadlines,working along with different professionals: architects, designers, engineers, print specialists, video editors,web masters, producers, directors and other artists.
My top skills are :
-Creative and Art direction
-3D modeling, 3D rendering , 3D animation and Motion Graphics
-Digital Illustration and Photo Retouching
-Video producing, Post-producing, Directing
Most Relevant Projects:
Motion Graphics and 3d animation for promotional campaigns for the TV.
( Open TV ( Channel Five ) canal cinco Mexico City )
Doctor House, Law and Order, The good wife, The Big Bang Theory, Sarah Connor Chronicles, WWE, Nascar, F1, CSI Las Vegas, CSI New York and CSI Miami, Fringe and the Billboard Awards among others.
For the National Mexican TV: Chef Oropeza, Cine Cinco, Megacine, Cinelandia, Cine Mexicano, Mexico Suena, Pequeños Gigantes, Premios lo Nuestro and Megadesastres.
Promotional packages for different TV sports shows including the South Africa World Cup and the Panamerican Games 2011.
Promotional packages for different TV shows and premiere movies.
3D animations and motion graphics for corporate video.
3D animated graphics for FORO TV, a new national TV News channel.
3D modeling, lighting, rendering and animation of environments and characters for a corporate multimedia video for PEMEX, regarding the Mayan culture, working with different 3d software.
Interface design for interactive flash multimedia CD's.
Corporate Video: Video production, Direction, post-production, Motion Graphics, 3D animation and subtitling in English and Portuguese, for Coca-Cola's Internal projects for the IT ( Information Technology ) Department.
Video shooting on site: interviews ( SAP German executives ) , equipment,Technology ( EDS ) personnel, buildings, factories, transportation and supplies. Audio recording, editing, subtitles.
( Mexico, Monterrey and Toluca ) Produced 7 diferent videos that were showcased in International Conventions and Special Events.
Creative & Art Direction, Design and Production for Warner Lambert's brands: Development and Production of creative concepts, graphic Imagery, Print, Illustration, Photography, Costume Design, POP design and transportation graphics for Warner Lambert Products: Halls, Max Air, Trident, Vita-C, Bubbaloo and Clorets. Project Presentation, Project Production. Project management ( time tables, budgets, implementation and innovative products )
Medica Sur ( Hospital )
Magnetic Resonance Imaging. Digital Photo shooting, photo retouching. Multimedia CD graphic design and flash interactivity: Installations, personnel, services, Doctor's Curriculum, Technology, Processes and Patient information.
from 1998 to 2007
Supreme Court ( TV Spots ), Volkswagen (2d animations for TV spot ), Comedor Santa Maria ( Documentary ), Telcel ( furniture design, graphic design ), Jean Pierre ( furniture design ), Cancun's International Airport ( 3d scenery and pavilion design ), HIR casa ( POP, stand and display design and production ), Madagascar the movie ( multimedia CD press kit ), Lafarge ( multimedia CD press kit, graphic design), Motorola ( graphic design, pop ), Listerine ( graphic design, pop ), UDV ( graphic design, pop ), ICA ( graphic design ), Cargill ( graphic design ), Danka ( graphic design ).
In all of the cases the client wanted to change, renovate, refresh or create new ideas, designs and imagery for their brand and/or product.
They needed to find someone that could think "out of the box " but at the same time with the knowledge and experience to make things done and happen.
These are some examples:
Coca-Cola FEMSA: The IT department needed to show the whole technological process, including hardware and software used to implement business throughout the entire network of Coca-Cola FEMSA, including Latin America countries, to the directors board. The challenge was to communicate in a different way ( other than a power point presentation ) the different projects made through time, the benefits in short and long term, the technology being used, and the story of success of Coca-Cola's IT department.
I was delivered with all the information, had numerous meetings with the IT CEO so I could understand how everything was implemented.
Personally I made an intensive study and investigation of the brand itself.
The solution was to create a video that showcased the installations, products, technologies used, personnel, partners,schemes, projects and specific data . I produced the entire video: pre-production, production and post-production including subtitling in english and portuguese. The use of 3d animation along with motion graphics was paramount to create this new-modern and technological view. Custom made music, voice over and interviews. The whole process from A to Z.
The video was to be used in a worldwide convention in Brasil as part of a presentation from the CEO himself.
What once took 4 hours and in some times more to explain using power point presentations, and personal explanations of many executives, now, with this solution, it only took from 15 to 20 minutes max and one person.
The result: On a worldwide presentation, at the end, a story of success. A well deserved applause, and full support from the top directors to the IT department.
Medica's Sur Hospital ( Magnetic Resonance Imaging Department ):
This private Hospital is well-known for it's top-state of the art equipment, technology and facilities which included the TESLA MAGNET.
The general Manager wanted to showcased the new technology, staff, services and installations. They needed to communicate every single aspect of the Magnetic Resonance Imaging Department including the complete doctor´s staff resume.
The solution was to create a series of photo-shooting on site. These images were used on a video showcase, and every single printed piece that was to be used for the main event.
The multimedia interactive CD flash based presentation included 2D digital animation and motion graphics, music, a photographic gallery with the whole process from the minute the patient arrives to the clinic, until he/she walks out with the results; the doctor's resume, Installations, Map and Contact info.
They had to make sure that their new prospects could understand in a very practical and simple way the whole process and the different elements involved on it. The interactive CD was the perfect solution to their needs.
After producing the photo shooting, the graphic design, and the multimedia CD, the Magnetic Resonance Imaging Department was ready to promote all of their services in a new,modern - visual way.
B&B Promotions Agency BTL.
B&B had numerous clients with basically the same needs.( Warner Lambert, Motorola, United Distillers and Vingters and Listerine ) To promote their new brands and products. To captivate their young targets with innovative campaigns.
As the creative lead of the different winning campaigns, I researched, produced and designed many things:
After choosing the best creative idea ( weekly meetings with the agency ) I made a complete presentation of the campaign itself.
After the campaign's concept was accepted by the client, I produced digital graphics with a number of applications: ( vehicle graphics, brochures, posters, cloth digital printing, display graphics ); I also produced different products that went from P.O.P displays, Custom made modern costumes and special clothing, back packs, interactive harnesses, giant puppets, interactive-virtual game trucks, air game booths, stage trailers, installations and sachet-product deliverables systems.
From my experience I can say I have a keen eye for detail, I like to research for new solutions, new ways to communicate an idea, to work as part of a team and to lead projects from start to finish.
Multidisciplinary and resourceful. Trustful.
Universidad del Valle de Mexico .Bachelor's Degree in Graphic design
Renaissance Center - Maya Workshop ( USA )
Flashforward workshops New York City ( USA )
Mac world workshops New York City ( USA )
Web design (Mexico City)
Centro de la Imagen Taller de Cine Experimental (Mexico City)
The Anglo Mexican Foundation (Mexico City)
Languages: Spanish (native)100% English 100% French 50 %
Awards: Expose II Selected ( Australia )
National video finalist - Bienal de Video- ( Mexico City )
National Design Finalist-furniture design -Bienal de Diseï¿½o
I.N.B.A ( Mexico City )
Software: Maya Unlimited and Mental-Ray, Cinema 4D,3d studio max and v-ray, Z-brush, Modo, Wings 3D, Photoshop, After Effects, Premiere, Final Cut Pro, Vue d´spirit, Illustrator, painter, Flash, Indesign, Office.
55 64 25 07 cell phone: 044 55 23 34 99 86 Mexico City
My 3D Reel: http://vimeo.com/34263987