I love yellow. It's fun, youthful, and doesn't beg for our attention. We willingly give it. Packaging is an aspect of branding which cannot afford to be overlooked. It's a part of the brand experience, and an opportunity for a brand to make a strong impact on the customer. The redesigned shopping bag, shoe box, dust bag and care instructions have the bottom line goal of improving customer experience and elevating brand perception. The vibrant 'Yepez Yellow' mentioned in the beginning is consistent throughout. It reinforces the energy of the brand, and references the country where much of the designer's inspiration and aesthetic. A unique set of packaging was designed for the 'Freedom for Venezuela' collection because it needs to remind the customer of their unique purchase which supports Venezuelan artisans.
