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Yliana Yepez Rebranding: Website

We all enjoy newness, so as a gift, I present the reimagined and redesigned Yliana Yepez website. It's clean, lean, and deserves to be seen. Previously static, the new interface allows users to transition effortlessly from home page to sale page simply by scrolling. Similar to having had a facelift, we believe the 'new and improved' version more accurately reflects brand. However, unlike a facelift this layout doesn't just look prettier, it's also more functional. Enhancements include: improved customer experience, elevated product perception, cohesive integration of designer's blog, upgraded product shopping pages, and a stores near me page. Additionally, the brand was integrated as a part of the solution to help people in Venezuela. The Yliana Yepez website directly collaborates with artisans in her home country of Venezuela to create exclusive, artisanal collections where all proceeds are then repatriated to the artisans who made them!

Available
Full-time
Ryan Eickhoff
Designer, Product Developer New York, NY