- + Follow
Head of Experience Design / 3D Retail & Environments
I am a strategic marketing and branding designer who specializes in 3D experiential design solutions. While communicating designs visually through hand sketches, SketchUp and digital explorations, I continually discover new and innovative ways to solve problems. Designing with a strategic approach based on upfront research and business goals, from the conceptual phase of design thinking to finalizing experiential and merchandising solutions, I solve design problems by prioritizing the baseline of a clients need. Creating marketing & branding solutions, experiential spaces and fixtures/merchandising solutions that reflect and influence the user while elevating and enriching their entire experience. Highly motivated to meet client deliverables, I strive to go above and beyond expectations in all aspects of the design process. I am always looking to learn as much as possible so I can continuously grow as a designer. I thrive on meeting new people, asking questions and experiencing new things. Specialties: strategic conceptual 3D design - environments/interiors and fixtures/displays, translating brand and identity into environmental and merchandising solutions, understanding and developing brand identity, fusing market research and thoughtfully appropriate design solutions, creating quick visuals through hand sketches/gesture drawings, refining design direction through SketchUp and conceptual perspective drawings and renderings, architectural illustrations, material and furnishing exploration, space planning. Other areas of interest: Exhibit Design Set/Theater Design Event Design/Planning
The Armoury Pop Up Shop
UA Canada Brand Shop
Johnson & Johnson Retail Shop
The Fusion of Strategy and Execution
Holistic Branding Solutions and Visual Identity Systems
Brand Strategy and Architecture
Design Thinking and Innovation Sessions
Branded Environments and In-Store Design
citylinesInk is an art and design studio that specializes in hand drawn illustrations, focusing on architecture and cityscapes.
Designing world-class environments within the Global Retail Environments team that create a consistent presence for UA at retail. Fixture Design, Shop in Shop Concepts, Elevated fixtures to tell product stories.
Working closely with the brand and graphics teams to ensure solutions are on brand and integrated within the environment as well as the retail marketing team to ensure alignment with business goals.
A Momentum Company - Design:Influence / Employing design principles to strategically influence behavior. Shopper based design work with top brands to strategically change the way in which a shopper interacts with their environment and thinks about products. Retail design, visual merchandising, pop displays, store with a store conceptual development.
Working as needed on the conceptual designs of retail, commercial and exhibit spaces. Conceptual ideation executed through hand sketching and rendering along with imagery and material exploration. Clients include: Intuitive Surgical, Vision Health Specialties & Google
Working in the Envision department, designing world-class retail spaces that bring to life clients’ visions and captivate consumers. We are a full-service environmental design and retail strategy consultancy.
Teaching sophomore students how to illustrate their design ideas through the techniques of hand-drawing and rendering, as well as Photoshop rendering.
Interior Design work in the Store/Retail Design department doing conceptual design development. Solving design problems with visual aids; conceptual sketches and renderings, furnishings and materials selection. Design solutions that reach far beyond architecture.