K. Todd Shelley
Industrial Designer / Product Designer — Dubuque, IA
Some of my design work from Whirlpool Corporation. During my tenure there, I had 13 designs go into production. Projects are in Chronological order from 1993 - 2002.
Whirlpool Business Card - 4/1993 - 1/2002
When I worked at Whirlpool Corporation, I worked within cross functional teams consisting of: Marketing, Usability/Human Factors, Engineers, Industrial Design Category Leaders, Graphic Designers, Manufacturing Engineers, Internal/External Model Makers, External Design Consultants and Vendors. During my tenure, I successfully took 13 designs into production.
When I worked at Whirlpool Corporation, I worked within cross functional teams consisting of: Marketing, Usability/Human Factors, Engineers, Industrial Design Category Leaders, Graphic Designers, Manufacturing Engineers, Internal/External Model Makers, External Design Consultants and Vendors. During my tenure, I successfully took 13 designs into production.
Whirlpool Corporation: KitchenAid KD-01 Dishwasher Control Panel - Objective: Create a plastic injection molded (cost reduced) control panel for KitchenAid dishwashers. Prior to this model, all KitchenAid dishwasher c-panels were chrome plated die cast Zinc. Also, maintain a "commercial" style feel to the new c-panel. In the end, the handle remained as a die cast zinc powder coated part - in order to maintain the "commercial" feel. Cross functional team: Myself, Marketing, Internal Model Maker and Engineering. This product went into production .
Whirlpool Corporation: KitchenAid KD-01 Dishwasher Control Panel - Another shot showing c-panel profile shape being carried over onto buttons / handle profile. One of the other objectives of this project was to retain the current door latch mechanism - which maintained a commercial feel to the product. This product went into production.
Whirlpool Corporation: Whirlpool Trash Compactor Redesign - Objective: Create new trash compactor control panel incorporating newly developed Whirlpool "Waterfall" design theme. Also, incorporate Tap Touch Switch user interface with a polycarbonate decorative insert. Cross functional team: Myself, Marketing, Engineering and internal Model Maker. This product went into production.
Whirlpool Corporation: KD-24 Dishwasher Detergent Dispenser - Objective: Design a new detergent dispenser fascia for Whirlpool (plastic tub) and KitchenAid (stainless tub) tall tub dishwashers. The new fascia had to be designed around a current Bauknecht dispenser mechanical. Cross functional team: Myself, Engineering and internal Model Maker. This was the final design layout working around Bauknecht mechanical constraints. This product went into production and a design patent was established. Software: Ashlar Vellum
Whirlpool Corporation: KD-24 Dishwasher Detergent Dispenser - Final shop drawing for appearance model construction. This product went into production and a design patent was established. Software: Ashlar Vellum
Whirlpool Corporation: KD-24 Dishwasher Detergent Dispenser - Final design direction illustration, appearance model and production dispenser. In the end a neutral color was selected in order for the dispenser to be compatible with Whirlpool white plastic tubs and KitchenAid stainless tubs. This product went into production. Software: Macromedia Freehand
Whirlpool Corporation: KD-24 Dishwasher Detergent Dispenser - Before & after comparative. A substantial improvement in the products' appearance and in creating more comfortable touch points. The pre-wash cup capacity was increased by about 5%. This product went into production.
Whirlpool Corporation: Whirlpool Intrac Air Conditioner Remote Control - Objective: Design remote control for split-air conditioner systems. Cross functional team: Myself, Engineering, Graphic Design and internal Model Maker. This was a "fast track" project, which went from initial sketches to appearance model in 1.5 weeks. This was the key sketch setting final design direction. This product went into production and a design patent was established. Media: ballpoint pen and Sharpie Marker.
Whirlpool Corporation: Whirlpool Intrac Air Conditioner Remote Control - Final shop drawing for appearance model construction. This product went into production and a design patent was established. Software: Ashlar Vellum
Whirlpool Corporation: Whirlpool Intrac Air Conditioner Remote Control - Final design direction illustration, appearance model and production remote. Since most of this product was to be sold in Asia, the button shape pretty much had to be square, in order to accommodate various Asian writing scripts. This product went into production and a design patent was established. Software: Macromedia Freehand
Whirlpool Corporation: SxS Refrigerator Triple Action Shelf - Objective: Design a shelf which enables you to re-configure the shelf surface. This allows you to put very tall items, on the lower shelf, without having to move the upper shelf to a higher level. Cross functional team: Myself, Model Maker, Marketing and Engineering. This product went into production.
Whirlpool Corporation: KitchenAid Dishwasher Control Panel Graphics (High-End) - An example of the many control panel Graphic Designs I worked on at Whirlpool. These graphics were 98% of the way there for creating production ready art work. I also created the Graphic Design layout for the V.F.D. display. Cross functional team: Myself, Stylemaster Graphic Designer, Engineering and Usability. This product went into production. Software: Ashlar Vellum and Macromedia Freehand.
Whirlpool Corporation: KitchenAid Dishwasher Control Panel Graphics (mid-line) - Another example of the many control panel Graphic Designs I worked on. This was the mid-line, non V.F.D. version. This product went into production. Software: Ashlar Vellum and Macromedia Freehand.
Whirlpool Corporation: Refrigerator In-Door- Ice Dispensing System - Objective: Create more usable storage space, in the side by side refrigerator freezer compartment, by moving the ice storage bucket out onto the freezer door liner. Doing this created room for 1 additional wire shelf. Cross functional team: Myself, Marketing, Usability, Engineering and outside Model Makers. This product went into production, in the late 90's and is still in production today. Also, a design patent was established. Software: Ashlar Vellum and Pro-Engineer.
Whirlpool Corporation: Refrigerator In-Door- Ice Dispensing System - Also gloved into this project was a redesign of the freezer basket fronts and refrigerator crisper bin fronts.
Whirlpool Corporation: Refrigerator In-Door-Ice Dispensing System - Detail image of the final appearance model. I created a full set of dimensioned prints for an outside model making consultancy to build this appearance model. The upper clear part was machined out of solid piece of acrylic and polished out!! That cost some major $$...
Whirlpool Corporation: Refrigerator In-Door-Ice Dispensing System - Detail image of refrigerator crisper bin front handle re-design. The handle featured top or front hand pass through, in order to pull crisper bin out. Refrigerator crisper front re-design was gloved into this project.
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Whirlpool Corporation: KitchenAid Refrigerator Door Liner Bin Redesign - Objective: Redesign KitchenAid refrigerator liner door bin large enough to accommodate a 1 gallon size milk container. Cross functional team: Myself, Internal Model Maker and Engineer. Also, the new door liner bin must hang on current door liner hangers. I created this preliminary 3-D CAD model in Pro-E. This product went into production.
Whirlpool Corporation: KitchenAid Dishwasher Utensil Basket Redesign - Objective: Redesign the KitchenAid dishwasher utensil basket with larger utensil capacity (70-80 pieces), more comfortable handle(s) and incorporate small items compartments. Cross functional team: Myself, Marketing, Usability and Engineering. These were a few key initial layouts looking at potential grid patterns, around very tight engineering constraints (on grid openings), and handle configurations. This product went into production. Software: Ashlar Vellum
Whirlpool Corporation: KitchenAid Dishwasher Utensil Basket Redesign - This was the final design direction proposing a stainless steel accent trim, more comfortable handle (molded in accent color) and debossed KitchenAid logo on the handle. Layout done in Ashlar Vellum and Macromedia Freehand. Cross functional team: Myself, Marketing and Engineering. This product went into production. Software: Ashlar Vellum and Macromedia Freehand.
Whirlpool Corporation: KitchenAid Dishwasher Utensil Basket Redesign - Final design direction illustration / layout, control drawing, foam core mock-up and Pro-E model. Because of the increased basket size, handles at each end were added. Also a "forced load" feature was added to the small items cage lids. This feature eliminates "nesting" of utensils allowing better wash performance. This product went into production. Software: Ashlar Vellum, Macromedia Freehand and Pro-Engineer.
Whirlpool Corporation: KitchenAid Dishwasher Utensil Basket Redesign - Detail image of the final 3-D CAD model. The Design Engineer created the main basket body and I created the small items compartment lids and snap on handle.
This product went into production for approx. 4 years and stayed pretty close to original styling / design intent. Production basket shown at upper right. Software: Pro-Engineer
This product went into production for approx. 4 years and stayed pretty close to original styling / design intent. Production basket shown at upper right. Software: Pro-Engineer
Whirlpool Corporation: Whirlpool Dishwasher Utensil Baskets Redesign - Objective: Redesign the utensil baskets with a more comfortable central handle (on main basket), additional handles on each end and incorporate a small items compartment. These were key layouts, done around tight engineering constraints (on grid openings), looking at potential grid patterns. Layouts done in Ashlar Vellum. Cross functional team: Myself, Marketing, Usability, Engineering & external Model Makers. This product went into production. Software: Ashlar Vellum
Whirlpool Corporation: Whirlpool Dishwasher Utensil Baskets Redesign - These were the two final center latch proposals. The Left latch was selected. An accent color was added to create a focal point on the product. I provided an outside model making firm a full set of detailed shop drawings to construct these final appearance models.
Whirlpool Corporation: Whirlpool Dishwasher Utensil Baskets Redesign - This was the final design selected for the grid pattern. The original baskets are shown at upper Left. There were 3 baskets involved in redesign: Main utensil basket, a long knife cutlery basket and a smaller main basket for lower price point dishwashers. It was proposed to have a "gas assist" at the central handle - in order to make it more comfortable. This product went into production. Software: Ashlar Vellum and Macromedia Freehand.
Whirlpool Corporation: Whirlpool Dishwasher Utensil Baskets Redesign - Final grid pattern design layout, appearance model (lower Left) and production baskets. An accent color was added to the main door latch creating a "touch point" / "focal point" on the product. Unfortunately a gas assist, in the handle area, was dropped because of high tooling cost. Software: Ashlar Vellum
Whirlpool Corporation: Whirlpool Dishwasher Utensil Baskets Redesign - A few more images of the production baskets. Cutlery basket is shown at lower Left and the lower price point "base model" basket is shown lower right.
Whirlpool Corporation: Whirlpool Dishwasher Utensil Basket Redesign - Image showing optional hang locations for the main basket. An IDS was submitted for this unique feature of the basket being able to hang on the door liner, or on the front of the lower dish rack.
Whirlpool Corporation: KitchenAid Briva (Cheetah) In-Sink Dishwasher - Objective: Develop fast cycle dishwasher / sink combination. Incorporate newly developed KitchenAid VBL (Visual Brand Language) in design. Stainless steel construction. Right facing sink is a dishwasher, which can hold 5 place settings. The dishrack / sprayer arm assembly is removable, allowing conversion to standard sink. Cross functional team: Myself, Marketing, Engineering, and outside Model Makers. This product went into production and a design patent was established. Software: Freehand
Whirlpool Corporation: KitchenAid Briva (Cheetah) In-Sink Dishwasher - I created these preliminary Pro-E models setting design direction. A cutting board was also designed , which nests into the dishwasher lid drainboard. This product went into production and a design patent was established.
Whirlpool Corporation: KitchenAid Briva (Cheetah) In-Sink Dishwasher - Final foam mock-ups nailing down final design direction. Cross functional team: Myself and internal Model Maker.
Whirlpool Corporation: KitchenAid Briva (Cheetah) In-Sink Dishwasher - Image of final appearance model showing cutting board nested into drainboard recess. Cross functional team: Myself and External Model Makers.
Whirlpool Corporation: KitchenAid Briva (Cheetah) In-Sink Dishwasher - Image of final appearance model showing cutting board nested onto drainboard recess.
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Whirlpool Corporation: KitchenAid Briva (Cheetah) In-Sink Dishwasher - Image of final appearance model showing lid latch knob and recessed handle.
Whirlpool Corporation: KitchenAid Briva (Cheetah) In-Sink Dishwasher - Image of final appearance model showing detail of dishwasher lid drainboard. The KitchenAid logo was debossed onto the lid surface.
Whirlpool Corporation: KitchenAid Briva (Cheetah) In-Sink Dishwasher - Image of final appearance model showing dishwasher dish rack removed and dishwasher side converted to a standard sink.
Whirlpool Corporation: KitchenAid Briva (Cheetah) In-Sink Dishwasher - Detail image of dishwasher control panel. The control panel is located on the inside ledge - under the dishwasher lid. The cycle is selected, lid is closed and when lid knob is rotated to locked position - wash cycle begins. I created the graphics / production ready artwork.
Whirlpool Corporation: KitchenAid Briva (Cheetah) In-Sink Dishwasher - Image of actual production dishwasher. Dish rack is shown in place.
Whirlpool Corporation: KitchenAid VBL / OTR Microwave Redesign - Objective: Complete platform redesign of the KitchenAid over the range microwave. New design incorporated newly developed KitchenAid VBL. (Visual Brand Language). Cross functional team: Myself, Marketing, Usability, Engineering and internal Model Maker. This was one of the key sketches setting a final design direction. This product went into production and was the first KitchenAid product to incorporate the newly developed VBL. Media: ballpoint pen and Sharpie Marker.
Whirlpool Corporation: KitchenAid VBL / OTR Microwave Redesign - Final design direction illustration. One of the key features of this design was a gas injection molded door handle. Software: Ashlar Vellum and Macromedia Freehand.
Whirlpool Corporation: KitchenAid VBL / OTR Microwave Redesign - Final design direction illustration, appearance model, Pro-E model and "soft tool" engineering prototype. One of the project goals was to redesign the KitchenAid logo badge in die cast zinc. In the end, the redesigned badge was dropped, because of cost issues, and a "debossed" KitchenAid logo was incorporated onto the stainless steel door. This product went into production. Software: Macromedia Freehand and Pro-Engineer.
Whirlpool Corporation: KitchenAid VBL / OTR Microwave Redesign - Detail image of the final appearance model and KitchenAid logo badge redesign proposal. This product went into production.
Whirlpool Corporation: KitchenAid VBL / OTR Microwave Redesign - Detail image of the final appearance model. This product went into production.
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Whirlpool Corporation: KitchenAid VBL / OTR Microwave Redesign - Detail image of control panel. The control panel featured standard tactile (sound / feel) feedback buttons and a G.U.I. screen. Images of production unit below.
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Whirlpool Corporation: Whirlpool OTR Microwave Redesign - Objective: Complete platform redesign of the Whirlpool over the range microwave. Cross functional team: Myself, Engineering, Usability, Marketing and outside Model Maker. This was the final illustration setting design direction. This product went into production for approx. 4 years and in the end incorporated some aspects of the newly developed Whirlpool VBL (Visual Brand Language) into the design (redesigned logo badge and control panel graphics). Software: Ashlar Vellum and Freehand.
Whirlpool Corporation: Whirlpool OTR Microwave Redesign - These were the final graphic design directions, I created, for both models. These illustrations were 98% ready for production ready artwork. In the end, these were scrapped and reworked in order to incorporate the newly developed Whirlpool VBL graphics theme. Software: Ashlar Vellum and Macromedia Freehand.
Whirlpool Corporation: Whirlpool OTR Microwave Redesign - Detail of V.F.D. graphics, I designed, for final production.
Whirlpool Corporation: Whirlpool OTR Microwave Redesign - Final shop drawing defining OTR fascia. Software used: Ashlar Vellum. Cross functional team: Myself and external Model Makers.
Whirlpool Corporation: Whirlpool OTR Microwave Redesign - Final design illustrations for both models (sensor / non-sensor) and final appearance model. This product went into production for approx. 4 years.
Whirlpool Corporation: Whirlpool OTR Microwave Redesign - Image of Whirlpool OTR Microwave fascia (appearance model) mounted on Engineering chassis and installed on cabinet buck.
Whirlpool Corporation: Whirlpool OTR Microwave Redesign - Another image (appearance model) showing the cupped handle design.
Whirlpool OTR Microwave Redesign - A detail image (appearance model) of the polycarb membrane control interface with reworked graphics. This product went into production.
Whirlpool SxS Refrigerator Can Caddy Redesign. Final Pro-E CAD data for hard appearance model creation. Cross-functional team: Myself, Internal Model Maker and Engineer.
Whirlpool SxS Refrigerator Can Caddy Redesign. Final hard cosmetic appearance model.
Whirlpool SxS Refrigerator Can Caddy Redesign. Final hard cosmetic appearance model. The redesign had to hold 5+ cans and use current refrigerator door liner storage bin hangers. Cross functional team: Myself, Internal Model Maker and Engineering.
KitchenAid Mini Refrigerator / Wine Cooler. Objective: Design study looking at expanding the KitchenAid 50lb. ice maker platform. Cross functional team: Myself, Marketing and Internal Model Maker.
KitchenAid Mini Refrigerator / Wine Cooler. Mini fridge interior.
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KitchenAid Mini Refrigerator / Wine Cooler. Mini fridge interior: Shelving would be ploycarbonate, with spill guard feature.
KitchenAid Mini Refrigerator / Wine Cooler. Wine cooler exterior featuring stainless steel framed tempered glass door window.
KitchenAid Mini Refrigerator / Wine Cooler. Wine cooler interior featuring wire formed racks with maple handles.
KitchenAid HWD Dispenser Redesign: Objective: Redesign KitchenAid instant hot water dispenser using newly developed KitchenAid VBL (Visual Brand Language). Shown here was current HWD, which had been around 20+ plus years. Cross functional team: Myself, Marketing Program Manager and Mechanical Engineer.
KitchenAid HWD Dispenser Redesign: Quick concept sketch, which set direction toward final design direction. In this concept sketch, I had the idea to direct the water flow to the back wall of the sink, in order to prevent water from splashing at sinks' bottom - HWDs' exit water temp. was close to 200 degrees fahrenheit.
KitchenAid HWD Dispenser Redesign: Quick orthographic layout refining final design direction.
KitchenAid HWD Dispenser Redesign: Final Pro-E CAD data created for preliminary high density foam mock-up
KitchenAid HWD Dispenser Redesign: Preliminary high density foam mock-up of selected design direction.
KitchenAid HWD Dispenser Redesign: Preliminary high density foam mock-up of selected design direction.
Dishwasher control panel graphic designs looking at using Active Overlay technology. Cross functional team: Myself, Usability and outside Vendor.
Dishwasher control panel graphic designs looking at using Active Overlay technology. Cross functional team: Myself, Usability and outside Vendor.
Whirlpool Corporation: Clothes washer instruction lid graphics re-design - electronic control version. All descriptive illustrations were hand drawn. Cross functional team: Myself and Production Ready Artwork Graphic Designer.
Whirlpool Corporation: Clothes washer instruction lid graphics re-design - mechanical timer dial control version. All descriptive illustrations were hand drawn. Cross functional team: Myself and Production Ready Artwork Graphic Designer.
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