The Electrolux Tableware Maker was my entry in the International Electrolux Design Lab Competition for 2012 that was aimed at creating innovative food-centric experiences while utilising Scandinavian design principles. This competition has a strong conceptual undertone that sees entries utilising futuristic advanced technologies not yet evident in today’s consumer goods. “The world of professional cooking is all about the experience. It’s not about the perfect temperature of a steak for the sake of science or performance. It’s about designing the best possible experience for your guests.” – excerpt from Electrolux Design Lab Brief 2012.