Samantha Bohn
Design Strategist — Minneapolis, MN
Total Rec rebranding
What started as a web project eventually became a full rebranding of longtime, St. Cloud-based company Total Recreation. Total Rec needed more than just a new website — it needed to set itself up as the go-to recreation company in Central Minnesota. The new logo gave Total Rec a contemporary look and the new website gave Total Rec not just a status boost online — it also boosted sales six months later by 20% to 30%.
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