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2004 - 'Adatto' Ideation/Baseball Proposal
H Favorite
2004/6 - Fila 'Rivela' - I originally created the 'Rivela' as a customisation concept - the product appeals on both a functional & emotional level as you dictate how the product to develops over time. If you get bored of how it looks, peel away, until you fall in love with the shoe all over again..

The resulting shoe is simple, evolving each season by applying different peelable graphics/colourways to the same base construction/pattern(s).

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2006 - Fila 'Magic Collection - During my internship at Fila in 2004, I created, designed & helped develop the initial 'Rivela' concept.

Fila managed to obtain a patent for the concept earlier this year, in my name.

Two years on, the initial designs/developments I have worked on individually/as part of a group, have reached the in-line categories.

Although the designs are not my own, Fila Korea have recently released the 'Magic' Collection, a full collection based upon my original patented concept
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2004/6 - Fila 'Rivela' - 'Rivela' - A shoe you can peel..

Originally created as a customisation concept - the product appeals on both a functional & emotional level. You dictate how the product develops over time. Bored of how it looks? peel away, until you fall in love with the shoe all over again..

The concept is simple, evolving each season applying different peelable graphics/colourways to the same base construction/pattern(s).

Fila managed to obtain a patent for the concept earlier this year in my name.
H Favorite
2004/6 - Fila 'Rivela' - 'Rivela' - A shoe you can peel..

Fila managed to obtain a patent for the technology earlier this year in my name.
H Favorite
2004/6 - Fila 'Rivela' - 'Rivela' - A shoe you can peel..

Simple sport, or a more sophisticated look..your choice?
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2004 - My First Rendering - A rendering exercise completed during my first week of my internship at Fila in 2004, taken from an existing Nike product.

During the exercise, the initial proportion sketch was completed in biro, scanned & then rendered up in Photoshop.
H Favorite
Futura.. - Conceptual development for full length mechanically cushioned midsole

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