Rasmus Christensen
Art Director/Graphic Designer — Copenhagen, Denmark
Madtjenesten - Madtjenesten is a recently founded catering and gourmet boutique in Copenhagen. Due to the current financial crisis, two cooks from the restaurant industry decided to create a new business selling gourmet food at low prices (a welcome rarity in the city of Copenhagen!). The founders therefore needed their corporate identity to be elegant and exclusive while still appealing to a wide audience.
Madtjenesten
Potz Braulein - In their corporate identity, Potz' Braulein wanted to visualize the two driving forces that made them establish their business: rebellion and the pursuit of self-determination.
At the time, a pair of angel wings was their logo, which the owners found too static.
To visualize the transition from the old identity to the new, I therefore kept one of the old angel wings on the left hand side and combined it with a wing of an eagle on the right.
Potz Braulein - In their corporate identity, Potz' Braulein wanted to visualize the two driving forces that made them establish their business: rebellion and the pursuit of self-determination.
At the time, a pair of angel wings was their logo, which the owners found too static.
To visualize the transition from the old identity to the new, I therefore kept one of the old angel wings on the left hand side and combined it with a wing of an eagle on the right.
Potz Braulein
Potz Braulein
Rhodium Invest
Musica Nova
Steep & Deep
Steep & Deep
Bent Pedersen
Bent Pedersen
Odin Medical
Odin Medical
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