Wichita Thunder - Project For: Wichita Thunder Alumni Night Jersey Design Contest (WINNER) - I stumbled across this concept while working on the script logo for the front; I started sketching the script in a varsity-style font and decided to run with the concept, making the jersey a sort of "Letterman Jacket" of sorts. The script is fully original but inspired by basic scripts that are used for Varsity/Letterman jackets, with large Varsity letters on each sleeve adorned with two gold stars to commemorate Wichita's two league championships. The jersey striping is designed to mimic a Varsity/Letterman jacket cuffing as well to keep with the theme
Grand Rapids Griffins - Project For: Grand Rapids Griffins Design Contest (WINNER) - I wanted to create a sped-up evolution of the Griffin's aesthetics, both in-terms of the jersey and the logo. The secondary logo is a link between the Griffins' parent club (the Detroit Red Wings) and the city of Grand Rapids (which creates the "wheel" in the familiar Red Wings logo). This entry became the winning design, and was worn by the Grand Rapids Griffins for their New Year's Eve game
Grand Rapids Griffins Uniform In-Action - The final jersey was spot-on to my original design, though some of the accessory items were changed-up by Reebok. The socks were an inverse of the home design and the numbers and nameplate lettering were recolored versions of the LA Kings set-up
The Final In-Action (12.31.10) - The front collarbone design is shown well here, and you can see how it isn't present on the rear of the uniform
Wenatchee (WA) Wild - Project For: Icethetic's Wenatchee Wild Re-Branding Contest (Runner-Up) - The Wenatchee (WA) Wild of the NAHL, two years into their existence, wanted to create a new image for their club and approached the hockey design blog Icethetics about holding a design contest to find their new identity. This is the Primary I designed for the contest, along with the original Secondary mark and the updated mark I did for their Seahawks specialty uniform
The Final In-Action (3.18.11) - Here's the Seahawks-themed jersey in-action. The jersey itself began with a design by Gary Cekus, then I did some modifications to the jersey along with adding my logo, and then the Wenatchee Wild decided to add a whole lot of the Seahawk's green to the final. The logo is solely mine, but the rest of the uniform was a collaboration
University of Wisconsin Stout Blue Devils Athletics - Project For: Freelance Proposal - My Alma Mater currently has no "Devil" logo, and uses a standard block-S for it's primary athletic mark; I wanted to change that, while bringing back a lettermark logo the University used in the 80's. Unfortunately, my proposal was denied due to it being too "Devilish" (the lettermark was dropped originally because the current Chancellor didn't like the "W" forming a pitchfork), but it did lead to the creation of a Mascot committee *UPDATE* This logo is now being used by UW-Stout's bowling team
Northwoods Hodags - Project For: Clink Room Hometown League - The "Hometown League" was all about things that made a place unique, so being a Wisconsinite I thought of Rhinelander's famed Hodag, a creature created as a hoax by a 19th century lumberjack/prankster. The "H" lettermark was the first thing I sketched for the identity concept, though on the cap there would be only 3 thread colors; the shading represents the stitch pattern levels that would be produced on a cap logo. The Left Hodag logo finally came-together after many versions that never looked quite right, and the mascot logo (I named him "Happy Hodag") was an off-the-cuff logo I originally sketched almost jokingly
World Table Hockey Association - Project For: WTHA (World Table Hockey Association) - The newly re-formed WTHA approached me about doing a full identity system for them, and after many months of work the primary is finally ready to see the light of day. The system is built around the "WTHA" lettermark that resides within the logo, which will populate all the logos in the new system and is "inspired" from the original WTHA mark that was used during the 1970's
Stillwater HS Ponies Lacrosse - Project For: Stillwater High School's Lacrosse Team - I have done many designs over the years, but this one is my first true logo. I did it my Freshman year in college for my roommate's old Lacrosse team. It's based on the school's existing mark, just toughened-up a bit
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Freelance Identity Projects
