Some NC State Inspiration - I began the project as I do every project, combing available resources to find inspiration and to better understand who I was designing for. I started not knowing a thing about NC State, and ended-up feeling as if I were a Wolfpack fan myself
Some NC State Tailgating - The project was for a promotion to take place on NC State Football gamedays, so again I looked to see what made NC State Tailgates unique, and what would make one fan more of a fanatic then another. Besides the usual obvious notes (lots of NC State branded gear), the tailgate fare itself was an obvious factor
NC State's Existing Logos - As I went into phase two of this project I went further and further away from this page, but for phase one I wanted a logo that looked like it belonged with NC State's existing set. Phase two, which went forward with feedback from NC State, was more about creating stand-alone logos
Sponsor Chart . Part One - We always created splay charts to rank similar products while I was earning my Industrial Design degree (going from most to least style and most to least function based on an XY grid), so here I took the same concept and altered it a bit; I made a fan-out chart to find the ideal sponsor for the Tailgate Promotion
Sponsor Chart . Part Two - So the chart goes from far to close based on "most ideal" and down to up based on level of current involvement... OCD is a beautiful thing
Sponsor Chart . Part Three - Ultimately I felt that a Grocery Store would be an ideal sponsor for such a promotion, as it could promote the food aspect of tailgating best and offer fans the most incentive. Adidas and NC State could offer free NC State SWAG, but my secondary thought is only people with copious amounts of SWAG already would be considered for such a "Superfan" promotion
Building a Superfan - The Superfan concept was built around the idea of the "mascot" coming to life in print ads, but the slides I was sending as progress updates to the company were being passed along to NC State right away, which cut-off this idea at the knees a bit
Initial Logo Sketches - My Phase One sketches; Phase Two had much less "true" sketching and more font-based work
Concept Statement - My "opening" statement concerning my "final" concept
The "Illegal" Finals - My "Highlander" logo, which was promptly shot-down due to it being directly based on an existing NC State ad. At this point, I realized my project was more then a hypothetical interview project
The "Legal" Finals - My redone "Superfan" logo, which is happily much better then the first draft, but unfortunately was forwarded before the print ads were finished. At this point, what I call Phase One came to an end, and I started Phase Two
Phase Two . Batch 1.A - The first concepts were built around the idea of a "Super Bowl" like logo, turning 2012 into Roman numerals. These first two are basic formatting, one flat and one arched.
Phase Two . Batch 1.B - Very slight alterations of the first set, just reformatting on the same concept.
Phase Two . Batch 1.C - These are my favorites up until the last batch; I re-rendered the grandstand for Carter-Finley Stadium and worked-it into the Super Bowl concepts (the bottom left version is my favorite of these favorites)
Phase Two . Batch 2.A + 3.A - For the second batch of logos I was asked to make some logos that incorporated a football. The top row is the first batch, and the first feedback was to have some "shadow" forms rather then filled-in forms, leading to the next batch that is directly below. The "State" font logo is an official NC State logo, with the rest of the fonting stemming from the original logo
Phase Two . Batch 2.B + 3.B - Same concept as the previous grouping, just a different format.
Phase Two . Batch 2.C + 3.C - The top row is from the second batch, while the bottom row is from the second "shadow" batch, with an attempt to include the outline of Carter-Finley's grandstand.
Phase Two . Batch 4.A - The last versions of these logos produced, including all of the information NC State wanted included in the logo.
Phase Two . Batch 2.D - Some of the last logos from the second batch, the bottom row spiraling off into a plethora of revisions.
Phase Two . Batch 3.D - First revisions on the vertical football; the primary feedback was that the logo format was good, but the football needed more detail. The "State" fonting here is also an official NC State logo, with the "2012 Tailgate Championship" was built off of that base
Phase Two . Batch 3.E - "Shadow" revisions on the vertical logo sets. The bottom row was an attempt to make the logo look more harmonious, but it looses the "banner" effect that is meant to be conveyed.
Phase Two . Batch 4.B - The last revisions on the vertical football logos, including all of the information NC State wanted included in the logo. The center column was the most effective version of this format in my opinion, though the second outline aided the shadow logos greatly.
Phase Two . Batch 5.A - Right at the end it was suggested to create a few logos built around the outline of North Carolina. The two outer columns were basic starts, with the center column being a logo that didn't quite translate from pencil-to-computer like I had hoped.
Phase Two . Batch 5.B - My two favorites of the "NC" logos, the top being just because it was the best looking and the bottom because it was a logo that didn't look good until I rendered it (especially the far right logo, where the banner effect truly comes-through). The top logo is built on a "shield" formed on the NC State lettermark outline.
Phase Two . Batch 5.C - The simplest of my later logos, and my favorite of the entire project. Originally was placed atop an outline of North Carolina, but that was dropped as soon as I had rendered the wordmark formatting. Minimalist in the best sense, including a font I created off of just a few letters from an in-use NC State logo.
Thank you for looking through this project, even if it was just a passing glance.