Pop up retail - My current thesis is on "POP UP RETAIL"
This presentation is on the same.
A very bright trend which is bit new to Indian scenario and hence Indian Consumer Behavior
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Good Earth store at Khan Market - "Shopping" has shifted from "transaction" to "experience" and Good Earth store sets a good example for the same.
The ppt comprises of research on the store's visual language, branding aspects, visual merchandising and space design.
Field Visits were conducted under the mentor-ship of Mr. Arnaud Brachet and
Mr. Siddhant Sahu.
Team members being- Ananya Mittal, Sampada Sehgal, Aakancha Singh, Kalyani Narvane, Kritika Thakuria, Stuti Kamboj
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Aaroha - Aaroha is an experiential retail store concept with a motto to de-stress people by the tool of music.
Branding for the same was done under the mentor-ship of Mr. Arnaud Brachet and Mr. Siddhant Sahu.
Team- Aakancha Singh, Ananya Mittal, Kalyani Narvane, Kritika Thankuria, Stuti Kamboj, Sampada Sehgal
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Visual Merchandising and Retail Experience