Syed is an ambitious visual artist and a lover of typography and everything design (from products to architects and from installation to fashion). He holds Master of Graphic Design from Middlesex University. Before moving to London, Syed worked with JWT on number of clients including STC, SABB and Unilever. In 2013, he returned to Riyadh in search of a brand new experience, and ultimately found himself looking at new ways of dealing with creative business and currently works with Bold Creative. Creativity is intelligence having fun – Albert Einstein.