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Taylor Snyder Follow e

Identity- Czech Republic Tourism

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  • Sep 08, 2009

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  • Art Direction

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    Taylor Snyder
    Logo - Designer: Taylor Snyder

    A new modular logo system for Czech Republic's board of tourism. Each of the five icons can be pulled apart and used for each respective area of tourism. The background element used to reference their large collection of baroque and rococo artwork. The color scheme used to reference the youth and rapidly growing economy of the country.
    Logo- Modular Pieces - Designer- Taylor Snyder

    Modular Pieces Representing (in order)
    Chateauxs & Castles
    Spas & Natural Springs
    National Parks
    Art & Cultural Museums
    Historical Landmarks
    Designer & Copywriter: Taylor Snyder

    Utilizing the modularity of the logo in a direct mail piece to showcase it's versatility and visual appeal.
    Booklet- Close Up Spread - Designer & Copywriter: Taylor Snyder

    A close up view of one of the spreads from the branded booklet.

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