Overview/Scope: Custom fabricated letter “d” with touch screen and green screen camera system imbedded. Users provide personal information for contest entry and take a photo of themselves via a custom touch screen application. The users would then be superimposed over a destination of their choice. The photos would then be shared via email and social media, printed on a postcard and streamed to large format digital boards in real time. 8000 contest entries in 4 hours in collaboration with iPad application managed by 25 brand ambassadors.
Scope included creative consultation, graphic design, industrial design, UX design, storyboarding and wire-framing, fabrication, materials, interactive programming, integration to digital board systems, hardware, install, onsite labor and management, monitoring, maintenance and strike. Multiple versions of application deployed over course of install.
Location: Dundas Square, Toronto
Duration: One Day
