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BMW Mini Vending Machine
Overview/Scope: Large format projection campaign launched across Canada to promote the new BMW Mini models. Interactive vending machine concept where people could text a predetermined code related to a Mini in the vending machine. The texts would trigger a reaction in the projection and users would receive a text message detailing dealer and product information.
Scope included system design, location scouting, management and procurement, creative and interactive consultation, all hardware, labor and installations at 30 events total.
Location: Toronto and Vancouver.
Duration: 3 months
