Resumé

Jose Tirso Olivares-Cordoba
525 N. Ada, Unit10A Chicago Il, 60642
312-226-0610  e-mail: tirso.olivares@sbcglobal.net
SUMMARY
Design Director 25 years of experience in the Product/Packaging Design Industry.
Mayor strengths in creative conceptual development and project management Ideation skills with strong visualization and artistic talents.
Experience to develop, execute and implement extensive design programs with multi-functional teams, both internal and external Extensive experience on product implementation of all aesthetic, functional and performance criteria throughout the development process and into production.
Dependable dedicated professional who works efficiently and effectively
PROFESSIONAL EXPERIENCE
Tirso Olivares Design  2005-Current
Founder/Owner Packaging Design Consulting Firm.
Structural packaging design and development for companies such as Henkel, Colgate, Miller/Coors, Motorola, Heinz and Pepsi
KornickLindsay 1989-2005
Product design director/ Structural Innovation Team.
Brand development for companies such as Coca Cola, Kraft, Oral-B, Quaker Oats, Pepsi, SC Johnson, Ocean Spray, Metronics, Gillette, Allergan, M&M Mars, Motorola, Roche, DuPont, Reckit-Benkiser, Nestle, and Perrier among others. Primary focus involved working with strategic business units to develop package structures and delivery systems that support brand positioning, meet cost and performance goals and provide value added benefits to the consumer. This includes client contact and participation in multiple research programs retail audits and strategic planning. Managing, designing, fomenting and directing creative work in house and freelance design, engineering production and model shop resources in the execution of structural packaging, merchandising and product design programs. Develop proposals for design programs. Manage design budgets.
Represent structural packaging discipline in sales presentations and prospective clients.
LANGUAGE SKILLS
• English- verbal and written
• Spanish- verbal and written
INNOVATION PROGRAMS
Coca-Cola Structural proprietary packaging for the global contour bottle for The Coca Cola Company. “The reintroduction of the contour shaped bottle drove volume growth in 1995, the 20oz bottle racked up 40 to 90 percent growth rates over prior year packaging in markets where it was launched in 1995 while sustaining a strong 20 percent growth rate among all markets that have launched the package since 1994.” * * 1995 Coca Cola AnualReport
 
Oral-B Oral-B Cross Action Structural Package, Worked with a multi disciplinary team to develop a breakthrough toothbrush package. The reclosable structure is 25% less costly to produce than film-backed blisters of PVC.
 
Allegan Allergan Vision Care Solution Bottle The patented bottle with an integrated lens case reduces cost by eliminating the outer box and creates a distinctive on shelf presence by showcasing the proprietary bottle.
 
SPECIAL RECOGNITIONS
Inventor of 35(+) design/utility patents
 
Kraft Tang/kool Aid/Country Time Container.
Winner of the 1994 Beverage Packaging global Design Awards
Winner of the 1994 Ameristar Award from the IOPP (Institute of Packaging Professionals)
 
Coca Cola Contour bottles
Winner of the 1995, 2nd Annual Beverage Packaging Global Design Awards
Winner of the 1997 Food&Drug Packaging of the Year Award
Winner of the 1997, 4th Annual Beverage Packaging Global Design Awards
 
Sprite Proprietary Bottles
Winner of the 1995 Food&Drug Packaging of the Year Award
Winner of the 1995, 2nd Annual Beverage Packaging Global Design Awards
Selected for the 1995 GOOD DESIGN Exhibition of the Chicago Athenaeum: Museum of Architecture and Design
 
Oral-B Cross Action Tooth Brush Packaging
Winner of the 1999 Ameristar Award from the IOPP
 
Allergan Vision Care Solution Bottle
Winner of the 2001 Best of Show Ameristar Award from the IOPP
 
Motorola Sleeve Clamshell 
Winner of the 2005 Ameristar Award from the IOPP
Winner of the 2006 World Star Award from World Packaging Association
 
Henkel Soft Scrub Total
Winner of the 2010 Ameristar Award from the IOPP
 
EDUCATION
BFA Industrial Design, 1987 University of Illinois at Chicago. Chicago IL. 60610 REFERENCES
Dean Lindsay Phone: 312-933-2110 Email: dean@deanlindsaydesign.com

Projects by J.Tirso Olivares