Ice Wall Event - The Ice Wall event was used to promote the benefits of frozen food. 2011 saw the wall erected in central Manchester, and passersby were given the chance to chip away at the ice to win the money frozen within.
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Ice Wall Event - Design Work - At the Ice Wall Event there were many prizes hidden within the ice, among the coins and notes were prize 'capsules' that contained vouchers for larger prizes. During the day, leaflets were handed out to 100s of passersby to explain the event and the benefits of frozen food.
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Website Design - The New Ice Age is the consumer face of BFFF. It focuses on informing the public about the benefits of frozen food. During my year at ONE the website was updated many time, involving graphic design, layout design, basic scripting knowledge and some elements of interaction design.
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Video Recipes - Chef Aldo Zilli works closely with The New Ice Age to promote the benefits of frozen food. During early 2011, several videos were made of Aldo cooking with frozen ingredients, these were then distributed to several websites to promote The New Ice Age.
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British Frozen Food Federation - ONE
Whilst on a year long placement at ONE, many projects were carried out for the British Frozen Food Federation (BFFF). These including maintaining and updating the website, a new blog design and print work design for a PR Event. The 2011 Ice Wall event gave me to opportunity to work closely with the PR team, and take part in on-site promotion.