Tom Good

Student — Loughborough / Peterborough, United Kingdom

Lowndes Group Crest - ONE

The Lowndes Group is a company that specialises in high quality annuals and magazine style publications. Their work includes publications that celebrate the 80th National Day of Saudi Arabia and the 85th Birthday of HM Queen Elizabeth II. The brief was to create a 'crest' that would appear modern, but also relate to their history of heritage publications.

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Process Sketch to Illustraion - From initial hand sketches, the shape was outlined via graphics tablet. Detail was then added, using a sketch style. Block colour was added underneath to allow easy editing in the future. The initial presented design can be seen here.
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Final Design - For the final design, the client requested the removal of the animals and decided upon a more basic shield design.

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