Tony Rogers

Designing all outdoor apparel and accessories for an established outdoor apparel company. Key focus is managing brand design direction and product design/development. Categories range from technical hunting apparel, packs, knives & lights. Also camp gear is in the mix from technical chairs to your basic fold and sack game chairs.

Dezign 5 Inc. is a Product and Brand Development Company which started out of Rogers Arkansas in 2008. Dezign 5 Inc. is a team of industry leading product designers and development managers with extensive experience in providing innovative solutions to start ups companies and all levels of retailers. I am proud to say that given the tremendous amount of knowledge from many influential people and product experts, we are in pursuit of being a resource to anyone looking for cutting edge design talent. From brand identity to product execution, we possess the talent, experience, knowledge and skills to provide the most innovative yet cost efficient design solutions to your company and the customers you serve.

- Design footwear & other consumer products through ideation sketching, Photoshop renderings, and photo-realistic modeling.
- Designed Athletics & Hikers for all gender categories for first year. Moved into Sr. role taking on additional responsibilities of the team within the second year
- Supervise all Creative Managers with in the shoe and accessories dept.
- Conduct Individual evaluations on all managers
- Maintaining all hiring responsibilities for the design team
- Work with line builders and overseas factories to analyze product constructions and call out material usage on footwear
- Designed and managed the development of backpacks for back-to-school season (4 years).Traveled to Orient to work side by side with suppliers on the detailing & development of samples.
- Work with New York Trend office to make fashion relevant Product by attending workshops and working with Bentonville creative to maintain seasonal vision and brand integrity

• Designed ads for local businesses
• Brainstormed with customers to get overall feeling of the product & art needed
• Designed promotional booklets
• Designing logos, t-shirts, brochures & marketing kits