Traci Helfers

* Manage freelance design projects from concept through final delivery, coordinating revisions and preparing production-ready files.
* Design marketing collateral and digital graphics for multiple clients, including Leadership Under Fire.
* Produce promotional materials for leadership training events, including print flyers and web graphics featured on client’s event pages.
* Develop visually engaging layouts that communicate event details clearly while maintaining brand consistency.

* Conceptualized, developed, executed, and delivered digital assets for Cars.com and external websites for dealer customers and sales individuals for web: desktop & mobile.
* Developed scalable design templates and on-brand creative systems that streamlined workflows and enabled production of 800+ digital ads per week.
* Designed with the end-user in mind, utilizing the dealer customer’s branding to provide digital advertising specific to that dealer’s needs.
* Maintained and organized an extensive library of design templates and resources within shared network folders.
* Collaborated with Sales, Fulfillment, Ad Ops, and Account Executives to streamline campaign execution, reducing delays and improving dealer satisfaction.
* Facilitated the coordination of projects and communications with various project and production teams.
* Ensured adherence to brand guidelines and maintained brand integrity for major automotive companies’ digital ads on and off the Cars.com website.
* Designed Cars.com’s ad specification guides for Sales teams, improving communication and reducing errors in dealer ad requests.
* Developed branded presentation templates and reusable slide libraries that help teams create polished, on-brand presentations efficiently.