Will Berry is a freelance illustrator and designer who uses hand drawn imagery within his designs. The development of the simple line that occurs within his work goes through a process of a narrative and includes a personal interpretation of the design subject. Will has good experience in freelance work, as well as designing and producing products for sale in shops and at book fairs. He has received First Class Honours in Graphic Design at the University of Salford. Generic Greeting is an arts collective founded in Manchester in 2010. Initially set up as a platform to support its four founding members artwork, the collective quickly expanded organically to encompass a wide range of members all with their own areas of speciality. The idea behind the collective was that artistic projects are more rewarding, enjoyable and can reach a wider audience when undertaken as a collective. We thrive on collaboration both within the collective and with outside organisations, companies and individuals. In the past we have put on exhibitions of all kinds of art work from illustrations to multimedia installations; made award winning short films and music videos; put out 3 compilations of music and run a monthly mix series; put on club nights and gigs; appeared at festivals and ran print workshops and applied and designed wall murals. We’ve worked with: The BBC, MTV, Channel 4, Rinse FM, Red Bull Music, Boxfresh, MediaCityUK, Toms Shoes, Beacons Festival, Soup Kitchen Manchester, Oki-Ni, TwentyTwentyTwo, Chorlton Arts Festival, East Village Arts Club Liverpool, Font Bars Manchester, DR.ME, Independent Venue Week, Intern Magazine, Joshua Brooks, Night & Day, ISSUE, Savwo, Inprint, Groovement, The Ritz Manchester, Friends of London Road Fire Station, Manchester University, Box of Tricks Theatre, Salford University, M20 Collective, Creative Tourist, Skyliner, Tusk Journal, Sways Records, Tech Hub, Hyper Island, The Skinny, Oxjam, Projekts Skatepark, Nous Magazine, Mango Club, Hedmuk, Chow Down, Manchester Chinese Arts Centre, Big Box Music, Marketing Manchester and Channel 5.