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Name card for BODYMED. (front|back)
BODYMED is a clinic owned by a life-style-management consultant that practices a holistic approach to treating obesity and other weight related problems.
The watercolour effect was used to bring out a slightly playful organic feel. The BODYMED font used was in contrast to the apple to achieve a clean, straight-forward and serious feel to balance the lightness of the apple. If specifically used an apples as it is is a symbol of health.