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Aaron Michael Gordon

Aaron Michael Gordon — Washington, DC

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Published:: Feb 09, 2013

Copywriting & Editing

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Nissan: Quest: Inspiring View (PDF File)

The challenge here was in selling a vehicle with minimal "sex appeal" according to a brand identity that required said appeal. The answer, at least in this execution, was to change the target market for the inspiration from the driver to those being driven by Nissan.

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