Aaron Michael Gordon
Aaron Michael Gordon — Washington, DC
With the "Like It" series of retail ads, we were able to create both brand equity by focusing on quality (and making certain that the graphics and messaging were clean and concise,) while also driving sales in a historically flat market. Moreover, this "Like It" theme was one of many possible thematic concepts presented, of which I wrote the massaging, worked with the art director to create the images, created script concepts in each bundle, and then presented to client. So, while you're merely seeing one slice, an entire meal went into creating this 30 second spot. Click on the video asset to play or download.
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