Aaron Michael Gordon
Aaron Michael Gordon — Washington, DC
Rosetta Stone: Understand (PDF File and YouTube link)
Working directly with the Chief Marketing Officer, I was tasked with coming up with a brand "poem," of sorts, to create an audio/visual brand brief for the team. The CMO was so impressed with the poem, that it became the concept for a television spot (nearly verbatim,) print ads and more...which led to Rosetta Stone's first integrated brand marketing campaign. Click on the website to watch the commercial, or open the PDF to see visual explorations of the identity.
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