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Paul & Joe For Target - Press Kit and Editor Invitation - Art director for all Paul & Joe press materials including lookbook, editor invitation and press kit. I directed an associate designer for the lookbook and invite and partnered with a print buyer to ensure quality execution of "jewelry box" press kit.
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Tara Jarmon Editor Invitation - This invite introduces Tara Jarmon as the second designer for Go International. The concept is based off one of her core pieces. I directed an associate designer during concept of invite and acted as photo art director during execution stage. This invitation was selected to be in the 2006 AIGA Minnesota Design Show of Excellence.
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Tara Jarmon Press Kit - The press kit incorporated fabric from Tara Jarmon's collection that was converted into a clutch. The clutch held her lookbook, press release and disk with lookbook images. I directed an associate designer in the creation of the graphics package for the press kit.
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Swim Press Kit - Design and art direction. The swim press kit was sent to long and short lead editors. It highlighted swimwear from five trend categories including Vintage Hawaiian.
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Swim Press Kit - Design and art direction. The swim press kit was sent to long and short lead editors. It highlighted swimwear from five trend categories including Sporty Stripes.
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ClearRx Press Kit - The press kit was sent out to long and short lead editors to introduce the revolutionary ClearRx system. I was the designer and photo art director for the press kit as well as partnered with a copywriter for headlines and body copy.
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Isaac Mizrahi Launch Press Kit - Design and art direction of Isaac's launch press kit. It was sent out to long and short lead editors. The visual strategy was to intoduce Isaac's partnership with Target as well as highlight his collection. The image above shows the "fashion flipbook" where you could mix and match Isaac's first collection for Target.
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Isaac Mizrahi for Target - Lookbook - Design and art direction. Partnered with print buyer to ensure flawless printing and embossing.
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Isaac Mizrahi for Target - Editor Invitation - Design and art direction. Partnered with print buyer to ensure flawless printing and embossing.

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