Revolucion Identity - Along with a new name came a new identity for this Hispanic marketing agency. Revolucion represents a dramatic change in ideas and a complete circle made around understanding the Hispanic market.
Pink Gorillas Identity - For this urban children's clothing store, fun silhouettes of kids wearing gorilla mask set in this vibrant color combination were used to communicate the store's edgy new style.
Viread Identity - Produced by Gilead Pharmacuticals, Viread is a drug used for the treatment of HIV-1 infection in adults. It works by blocking a special protein that is needed for HIV to multiply. This is represented in the logo by the vertical line stopping/blocking the protein's progression.
Viread Identity Implementation - Along with the logo, an e-brand book was created for Viread which captured the essence of the brand and established usage guidelines.
Apocalypse Identity - Although aggressive training may not sound good to most of us, this was the idea behind a San Fransisco based gym. The logo's different color combinations were utilized to color code the different sections of the gym.
Factor Resource Program - Wyeth Factor Resource Program is quite a long name and, instead of adding another graphic logo element, a type lock-up was created and held together by two vertical lines. The design was very clean, open, and patient friendly.
WYE-f89 Identity - The concept to represent Wyeth at last year's annual hemophilia convention was "Radio Wyeth". This evolved into "Wyeth: The Voice of Hemophilia" and the station name became WYE f89, which represents Wyeth's Factor 8 and 9 drugs for hemophilia A and B.
WYE-f89 Identity Implementation - The look is young and fresh due to the age of most attendees. WYE-f89 was branded on everything from save the date magnets shaped as CDs, email blasts, websites, to VIP passed for the event.
Roundtree Furniture Identity - Based in Pennsylvania, this furniture store creates all their own furniture, which is quite literally expressed through the tree turning into a furniture base.
"Factor Me In" Identity and Implementation - Instead of a iconic logo, the "Factor Me In" logo is a type lock-up within a frame which usually lives over the patient. This expresses their desire to be an active part of the crowd despite having hemophilia.
"Factor Me In" Identity Implementation - The "Factor Me In" campaign was rolled out into two calendars which maintain the brand's fresh and clean look and feel.
Hemosource Identity - Wyeth produces drugs for both hemophilia A (ReFacto) and hemophilia B (BeneFIX). In order to provide support to both of these patient communities they created Hemosource. The logo represents the coming together of both drugs (through their colors) to create one clear drop, which is the form of the drug.
Hemosource Identity Implementation - Hemosource is the place were patients can turn to if the have questions or need assistance, hence the design was based around real people in everyday situations.
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