Senior Art Director | Award-Winning Marketing and Branding Expert | Product Designer Areas of Expertise: Print, Digital, and Product Design • Marketing and Promotion • Concept Brainstorming • Brand Development • Production and Workflow
Advertising and Promotion Concepts
Lance Armstrong Foundation Campaign
Interactive Pop-up Book
ANNE BENKOVITZ Art Director | Graphic Designer | Product Designer email@example.com PROFESSIONAL EXPERIENCE • Principal, Creative Director: AVB/NYC Jan. 2012–present – Consultant to publishing and toy industries: create concepts, graphics, and provide development for books, electronic media and consumer products. • Art Director: SCHOLASTIC, INC. 2001–2011 – Created print and digital marketing campaigns for multiple markets, leveraging Scholastic and Fortune 500 brands to families and educators. – Winner of over 10 awards, including the prestigious Association of Educational Publishers (Ed Press) award, Halo Cause Marketing award, and three-time winner of the Scholastic Exceptional Marketer award. – Coordinated a team of up to 6 designers, improved workflow processes for a 35% increase in division’s productivity. – Completed 50–60 fast-paced programs per year in a $15-20MM annual business, achieving 40% client renewals in 2011. • College Professor: SCHOOL OF VISUAL ARTS 1992–present – Developed curriculum and wrote all course materials for MFA undergraduate studio course: Toys and Games: From Concept to Finish. – Instruct 50 students yearly in toy design, mentor independent study students in portfolio creation. • Principal, Graphic Designer, Toy Designer: DESIGN MAGIC NY 1992–2001 – Independent inventor, graphic designer and toy industry consultant. – Over 25 products licensed to toy companies including Milton Bradley, Parker Brothers, Ohio Art, Pressman Toys, and Jumbo International. – Holder of two patents for product innovations. • Author, Designer, Paper Engineer: THE MAGIC SHOW 1999, Workman Publishing – Co-created best-selling, interactive book of magic. 180,000 copies sold. – Advised publisher in book promotion strategies. Conducted two-month national media tour, demonstrating book on TV, radio, and in bookstores. SKILLS • COMPUTER Expert in Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat, Bridge), Quark XPress, Microsoft Office, and InCopy/K4. Familiar with HTML/CSS/jQuery, Dreamweaver, Fireworks, and e-publishing workflow. • OTHER Extensive experience in rendering, special effects printing, paper engineering, prototype fabrication, photography. EDUCATION • School of Visual Arts, NY. B.F.A. with honors in graphic design and toy design. Additional advanced coursework in advertising, web design, and e-publishing. • Ancell School of Business, WCSU, CT. Certificate program in direct and interactive marketing.
School of Visual Arts