I have experience in designing online interactive environments, prototyping, and online product development. I am currently living in Los Angeles and I am available for freelance or full-time work. I have a passion for designing engaging interactive experiences and I am currently interested in branching out from online media to immersive interactive exhibits and mobile technology. View my profile on LinkedIn: http://www.linkedin.com/in/abeserrano
EXPERIENCE
Yahoo! Inc.
Freelance Designer
07/2007 - Present
http://kids.yahoo.com/experiences/GiftGuide07
Yahoo Lifestyles Group (Santa Monica, CA)
Lead designer for Yahoo! Kids with projects including Y! Kids Study Zone and Y! Kids 2007 Holiday Gift Guide. Worked with product managers to meet sponsorship specifications, worked with Interaction Designers to produce visual comps according to specified wire frames, and worked with team of developers to deliver production assets.
Developed prototypes for Yahoo! Lifestyles Women's Hub. Worked with Interaction Designers, Visual Designers, and User Researchers to develop prototypes for Rapid Iterative Testing and Evaluation (RITE) sessions.
Evade The Noise
Art Director, Co-Editor
06/2007 - Present
www.evadethenoise.com
"We're not mainstream and we're not indie. We just want to promote quality music and evade the rest."
Evade The Noise is a music blog to promote quality music. A side project, co-founded with Shay Thomason, born out of our love for music, which I contribute to on a part-time basis.
Responsible for art direction, UI, production, and voicing my opinion on music. Partnered with Arlene Alejandro for Wordpress integration.
Shoreline Church West Los Angeles
Art Director
03/2007 - Present
www.shorelinewest.org
Shoreline is a non-denominational church in West Los Angeles, which I am a member of. I designed the website and I am currently responsible for updating graphics and designing new site features on a part-time basis.
Responsible for art direction, UI, and project management. I hired Monk Development for front-end development and API integration.
Yahoo! Inc
Freelance Production Designer
03/2007 - 05/2007
movies.yahoo.com/summer-movies
Yahoo Entertainment Group (Santa Monica, CA)
Contracted for 3 months as a production designer for Yahoo! Summer Movie Guide 2007. I assisted the art director in designing front page "feature module" graphics and movie keyart graphics for the movie detail pages. My other responsibilities included preparing design files for the production team and flash production.
Schematic
Production Artist
03/2006 - 03/2007
www.schematic.com
Schematic is an interactive design agency specializing in interactive television and new media for entertainment.
As a production artist I worked with teams consisting of project managers, interactive designers, art directors, upper level designers, and technology developers. I was responsible for producing final deliverable files from finalized designed files. My responsibilities included flash production/animation, preparing files for the development team, and motion prototyping. Client work included ABC, Microsoft, Nissan, Target, and Warner Bros.
EDUCATION
Interactive Media Design, Bachelor of Science, 2006
Art Institute of California - Los Angeles
TECHNICAL SKILLS
Flash, Photoshop, Illustrator, InDesign, Dreamweaver, After Effects, Final Cut Pro, Actionscript 2.0, CSS
SPECIALTIES
Online media, Prototyping, Online product development, Flash design, Graphic design
INTERESTS
New technology, Interactive exhibits, Mobile technology, Running, Music.
AFFILIATIONS
American Institute of Graphic Arts (AIGA) 2006 - 2007
Motion Graphics Los Angeles (MGLA) 2006 - 2007
AWARDS
Award: OMMA 2007
Agency: Schematic
Role: Flash Animator
Project: Nissan Sentra AdPod for ABC Episode Player
Link: http://thinkabe.com/nissan/
Los Angeles, CA
Award: OMMA 2007 Agency: Schematic Role: Flash Animator Project: Nissan Sentra AdPod for ABC Episode Player Link: http://thinkabe.com/nissan/