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Project: Winterhook Seasonal Ale
Client: Redhook Brewery
Description: Develop new labels and carriers for a recurring seasonal ale. I built the production art in Adobe Illustrator, using hand-knit patterns for the look of an 80's ski sweater. The design lent itself to lots of POS ideas including a knit koozie, tap handle, and an actual 80's-style sweater. The Winterhook packaging was featured in the 2014 book "Cool Beer Labels, The Best Art & Design From Breweries Around the World" by Daniel Bellon and Steven Speeg.