Andrew Robinson

Design and Visual Arts

Creative director with experience in branding, graphic and digital design. I've worked with R/GA, BBDO, Chanel, Bergdorf Goodman, Citibank, Michael Kors, Macy's, Verizon, Bank of America, New York Stock Exchange, Goldman Sachs, Caterpillar, et al. I am a member of the faculty of Parsons and I operate an art and design studio in New York City.

Resume

Professional Accomplishments

acrStudio, Creative Director, Graphic, Information and Interaction Design, 2008 - Present.
Responsibilities
Develop digital brand strategies. Coordinate requirements gathering sessions, conduct stakeholder interviews. Perform competitive analysis and evaluation, develop requirements and strategic objectives
User experience design strategies for large and small projects including print and simplified form design, identity and visual style guides, web sites, intranets, extranets, and application interface designs.
Create and manage development of use cases, personas, interaction models and schematics for design development
Lead client presentations and winning new business pitches

Selected Clients include
Razorfish, New York.
Project: User Experience Strategy and Design working on a redesign of financial websites for Morgan Stanley.
The Street, New York.
Projects: Consulting Creative Director working on the development of a design pattern library.
Project: Brand translation of Pentagram identity design for multiple digital platforms and sub-brands.
Project: Mobile digital style guide
Project: Interaction design and strategy including persona development, style guidelines, site maps, taxonomy, and facilitation of research, wireframes and documentation.
BBDO, New York.
Projects: Interaction Design Consultant working on strategy and digital projects such as AT&T, Blackberry, FedEx and GE.
Arts in Bushwick, Brooklyn
Project: Graphic and information design of multiple programs, detailed maps and brochures.
Brickhouse Ceramics, Long Island City
Project: Brand identity design, and consulting

Parsons School of Design, New York, New York, 2005 – Present.
Faculty, Strategic Design Studies, Design Management, Studio Art
Collaboration on the development of syllabus, and curriculium for the Design 3 and 4, information visualization studio courses.
Teach information design and visual literacy exploring Gestalt principles of visual organization, publication and communication design.

R/GA, New York, New York, 2003 – 2009.
Associate Creative Director, Interaction Design
Team leader for clients such as S.C. Johnson, Legg Mason, Discover, Purina, Verizon, New York Stock Exchange, Lowe’s, Scripps, Cable Vision and Bank of America.
Coordinated requirements gathering sessions. Developed strategic implementation plans. Performed ethnographic research. Designed usability testing scripts and coordinated the analysis of test results for improving customer experience.
Managed the over all creative team direction, and collaborated with business owners and technologists from ideation through to implementation. This included the development of websites, applications, mobile device interfaces, interactive program entertainment guide prototypes, as well as interactive signage in Time Square and in various museum and retail environments.

Cooper Union, New York, New York, August 2005.
Visiting Artist / Faculty
Workshop leader for college portfolio preparation in Cooper Union’s summer arts program.

Citicorp, Long Island City, New York, July 2001 – 2003.
Vice President, Interaction Design
Coordinated the redesign of the Citi.com financial portal.
Coordinated the development of a digital photography archive.
Development of Interaction Design process and deliverables for Citicorp and international businesses.
Established a content strategy which used a narrative structure to personalize the user experience.
Migrated a consistent brand experience and a unified approach to interactive design.
Managed the development of html template designs for a content managed portal.

Siegel & Gale, New York, New York, May 2000 – July 2001.
Senior Information Architect / Designer
Design and brand development for leading corporations and organizations such as T. Rowe Price, College Board, Ellerbe Becket, Mirant, Boise Cascade, Marriott, Renaissance Hotels, American Express, Dow and the Victoria and Albert Museum.
Translated branding strategies into usable interactive design systems based on use case scenarios, user testing and collaborative iterative user centered design processes.
Developed an asset management intranet to track digital designs and photography.
American Center for Design, Chicago, Illinois. November 2000.
Guest speaker at the annual Living Surfaces conference hosted by the American Center for Design; in which I presented a paper on narrative techniques in Information Architecture and navigation strategies.

New School University, New York, New York, 1998- 2000.
Education Technologist / User Services Coordinator
Designed a curriculum and supporting training materials for a technology training program.
Implemented a University wide mentoring program, for students, staff, and faculty.
Created documentation, orientations, and a learning resource website for the academic community.
Assisted in the management of a multi-platform computing facility with over 700 computers.
Coordinated the hiring and training of over 70 student employees.
Member of the Technology Initiatives Forum comprised of staff and faculty who review innovative ways to introduce computer technology into the pedagogical discourse.
Managed computer lab inventory, and assisted in software and hardware upgrades.
Taught software and hardware usage in a multidiscipline academic environment with a focus on digital design.

William Morris Agency Inc., New York, New York, 1995-1998.
Regional Supervisor of the training and helpdesk
Coordinated the helpdesk and training development for three offices in New York, Nashville, and London.
Developed the graphical user interface for an intranet and customized database archive of arts and entertainment related data.
Assisted in the maintenance of a multiplatform LAN, which included NeXT (Unix), Windows NT, and Macintosh operating systems.
Supported strategy development for agency partnerships in the New Media, Talent, and Music divisions.

Sony, New York, New York, 1994-1995.
Exhibition Design and Education Program Development
Developed public programs for the Sony Wonder exhibition space, which highlighted technology, art and design.

Michael Kors Fashions, New York, New York, 1994-1995.
Installation and set design
Designed and installed the show room and runway for the Seventh on Sixth spring and fall fashion shows.

Bergdorf Goodman, New York, New York, 1994-1995.
Visual Merchandizing and Environmental Design
Design and production of window and store displays for the men's department.
Coordinated the color scheme for the Romeo Gigli show room.
Designed and installed custom displays for the Gianni Versace show room.

Metro Tech Center Public Exhibitions, Brooklyn, New York, 1992-1994.
Exhibition Design
Coordinated the design and installation of exhibitions at Metro Tech Center, Pierrepont Plaza, and NYNEX Brooklyn in partnership with organizations such as the Marie Walsh Sharpe Foundation, the Public Art Fund and the New York Foundation for the Arts.

Rotunda Gallery, Brooklyn, New York, 1992-1994.
Curatorial Assistant / Art Educator
Coordinated exhibitions, program development and fundraising events.
Maintained the exhibition archive and a computerized slide registry containing over 1000 artists.
Developed art education curricula public programs.
Coordinated the design of exhibition catalogs and exhibition documentation.
Responsible for the installation, insurance, registration and documentation of all art work entering the gallery.
Initiated a Saturday education program, in cooperation with New York Cares, which introduced disadvantaged children to innovative gallery exhibitions and creative workshops.

EIGEN+ART Gallery, Leipzig / Berlin, Germany and New York, New York, 1993.
Curatorial Assistant
Assisted in the establishment of a satellite gallery, which represented contemporary European artists in New York.
Oriented visiting artists and collectors in the preparation and shipping of works to and from the gallery space.
Developed the design of gallery installations and promotional materials.

School of Visual Arts, New York, New York, 1992-1994.
Coordinated the Visiting Artist Lecture Series, which included such distinguished guests as Donald Baechler, Mathew Barney, Leon Golub, Jane Hammond, Nancy Spero, Annie Sprinkle and Robert Storr.

Affiliations
The Foucault Society. Former member of the Board of Directors. An international society comprised of philosophers, artists, activist, and academics examining the ideas of Michel Foucault. 2004.
Peer Judge, CHI 2010 Conference
The Interaction Design Group (IxDG). An international organization comprised of designers and academics working in interaction design.
College Arts Association
American Institute of Graphic Arts
Arts in Bushwick

Learn more online at www.acrstudio.com

Location

Brooklyn, NY

Specialties

  • Interaction Design
  • Design Management
  • Art Direction

Experience

15+ years

Education

School of Visual Arts
Maryland Institute College of Art, Glasgow School of Art, and an MFA from the School of Visual Arts

Awards

Silver Cyber Lion at Cannes, Verizon Action Hero, 2007. Verizon's 'Action Hero' Online Movie Tool Named 'Site of the Day' by Favourite Website Awards (FWA), 2007. Forbes, Best of the Web, Citibank New York, New York, 2002. Gomez, Best Financial Website, Citibank New York, New York, 2002.

Affiliations

AIGA, CAA, Parsons School of Design adjunct faculty