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  • Adam Atkinson

    Bag, accessory, leather goods & softgoods designer

    London, United Kingdom

Bag, accessory, leather & softgoods designer and consultant. Over 20 years in industry I've worked with global leaders such as Nike, start-ups like Langly and created my own brand, Cherchbi. I work in design, product development, British and offshore sourcing, brand management and marketing. My product categories are bags, leather goods, softgoods, accessories, luggage, small leather goods, sports and outdoor products. I specialise in heritage, lifestyle, luxury and fashion market sectors.

Work Samples

  • Brooks England SLG design

  • Cherchbi Barrett Flap Briefcase

  • Chapman Dunmail collection

Work History

  • Freelance Designer and Consultant

    • Adam Atkinson Bag Design
    • London, United Kingdom
    • Jan 2007 - Present (10 years 11 months)

    Over 20 years experience creating bags and accessories for major global brands. I bring this experience, and an industry-wide contact list to my clients.

    Comfortable managing the complete product creation process or focusing on a specific area, I work equally well independently or in a team. Being London-based allows me flexibility to travel nationally and internationally.

    My commercial approach is organised and pragmatic. I deliver innovative, relevant and profitable product, on time and to brief. My creative aim is functional, simple and beautiful product solutions. Recent clients include Cherchbi (my own brand), Brooks England, Chapman, Langly, Millican and Nike. I work to a competitive day or project rate in line with my experience.

  • Founder and Creative Director

    • Cherchbi Ltd
    • London, United Kingdom
    • Jan 2007 - Present (10 years)

    I founded Cherchbi with a simple idea make bags using the discarded wool of the ancient Herdwick breed. This developed into a niche luxury goods brand modern designs draw inspiration from Britain's creative, cultural and manufacturing heritage and are crafted in a robust, traditional quality. The entire collection is manufactured in Britain using British materials. I developed Herdwyck No.10, the brand's trademarked waterproof tweed over a three-year period.

    Since launching at Pitti Uomo in AW11 Cherchbi has collaborated with John Smedley, Hardy Amies and Marwood and sold in Mr Porter, Dover Street Market, Hardy Amies and Bloomingdales.

    I manage all aspects of the brand product creation, production, brand marketing, online and wholesale sales, events and collaborations. Cherchbi is a small brand punching way above it's weight. I bring the unique experience of founding and managing this high calibre brand to my freelance clients. See the story and product at www.cherchbi.co.uk.

    My experience and Cherchbi's growing reputation as a vanguard brand has created lecturing opportunities with university, industry and conference audiences. Recent subjects have included SME Digital Marketing Strategy, The Meaning of Luxury and What Makes a Brand British?

  • Accessories Designer (Special Projects)

    • Puma International
    • London, United Kingdom
    • Sep 2005 - Dec 2006 (1 year 3 months)

    Blue-sky project conception and innovation.
    Rapid design response to emerging trends across all categories.
    Preparation of monthly trend report, presented to the board.
    Oki-Ni + Puma - Puma classics reinterpreted with tailoring fabrics and techniques.
    Marcel Wanders Luxury Camping - Entire collaboration project management.
    Puma Travel Golf Bags - Designed 48hour travel concept and first sub-2kg golf bag.

  • Senior Product Developer

    • Nike
    • Hilversum, Netherlands
    • Oct 2000 - Aug 2005 (4 years 10 months)

    Managed EMEA region bag and accessory development, responsible for 200 styles and 90 new developments per season, valued at €82m in 2003.
    Managed and mentored the five-person product development team.
    Designed Transfer, Nike's first ever travel luggage collection.
    SS05 strategic plan improved department processes resulting in 13% cost price reduction.
    Created raw material Library & Training Tool, arranged training workshops.
    Awarded the Bill Bowerman Award for World Cup 2002 and a Maxims Award for the Manchester United product launch in 2003.

  • Bag Designer

    • Tula Group
    • London, United Kingdom
    • Jan 1999 - Oct 2000 (1 year 9 months)

    Design and development of men's and homeware ranges for Radley, Hidesign and Tula.
    Negotiation of price, delivery & quality to agreed targets.
    Managed repositioning of Tula Travelgoods resulting in 90% category turnover increase.

  • Product Development Manager

    • Greenwich Group
    • London, United Kingdom
    • Jun 1993 - Jan 1999 (5 years 7 months)

    Range development and buying for Debenhams luggage concession and factory outlets.
    Product management of the Hedgren & Globe-Trotter brands in the UK.


  • University of Northumbria

    • BA Fashion Marketing
    • 1989 - 1993

    Successful completion of four-year course, graduating with a 2:1 degree. Industry experience included GQ Magazine (Fashion Assistant), Reebok (Apparel Designer) and Barbour (QC Assistant).

  • Cumbria College of Art

    • BTEC Diploma General Art & Design
    • 1987 - 1989