I founded Cherchbi in 2007 with a simple idea; make bags using the discarded wool of the ancient Herdwick breed. This developed into a niche luxury goods brand; modern designs draw inspiration from Britain’s creative, cultural and manufacturing heritage and are crafted in a robust, traditional quality. The entire collection is manufactured in Britain using British materials. I developed Herdwyck No.10, the brand’s trademarked waterproof tweed over a three-year period, produced the bag collection and launched at Pitti Uomo in AW11.
I manage all aspects of the brand; product creation, production, brand marketing, packaging, online and wholesale sales, events and collaborations.
Cherchbi is a small brand punching way above it’s weight. I bring the unique experience of founding and managing this high calibre brand to my freelance clients. View the story and product on the website.
