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Krispy Kreme - Using a traditional word mark with non-traditional logo treatments, Krispy Kreme sets itself up to stand apart from the rest. Dependable service with a contemporary looks is the prime directive for this company. And from this approach, I want to promote a new cafe experience for every Krispy Kreme customers. This is truly a modern identity that comes alive in context with all the elements that combine to create a proprietary look and feel.