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Marketing Analyst

Adam Salomon

North Providence, RI
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  • About
  • About

    With an extensive background in graphic/website design and past data production management experience, Adam became passionate about the brands and products he promoted through his designs and quickly flourished in a fast-paced environment that enabled him to evaluate advertising and marketing strategies.

    Adam has helped to grow and strengthen the digital operations office of Millward Brown Digital. Starting as a small group of 5 that supported the research operations team, he played a pivotal role in transforming the office into a central hub for all Millward Brown Digital operational needs. Over a five year period with the company, Adam saw the small team steadily grow to 25 and effectively oversaw all in-coming projects from proposal stage through report generation and final analysis.

    His main foci have been on design, bid management, panel integration, project requests, survey development/programming, dataset creation, report generation/analysis and product development. Adam has facilitated kickoff calls and project coordination with clients, vendors and research teams for many large-scale projects.

    Adam has an outstanding track record of fostering cooperative working relationships with co-workers, clients and outside vendors and offers his strong work ethic of going above and beyond what is needed to get the job done. Experience has taught him how to organize and prioritize many complex projects at once while coordinating with multiple departments to ensure tight deadlines are met. He is proficient in Microsoft Office and Adobe Creative Suite, and after working with his two young children to overcome developmental delays, he is currently seeking a new challenge with an organization in need of someone who shares its long-term goals.

    Specialties: Print design, web design, graphic design, branding and identity, bid/project management, copywriter, project liaison, project coordinator, marketing assistant, marketing analytics, online marketing specialist

  • Education
    • Bachelor of Science Computer Graphics
      Springfield College
      1999 - 2002
    • North Haven High School
      1994 - 1998
  • Experience
    • Associate Marketing Analyst
      EMC
      Mar 2014 - Present (12 years 3 months)
      Plans, develops and oversees execution of online marketing initiatives and corporate site updates to further increase EMC's penetration in key market segments.
      - Organizes and manages project development from initiation to completion.
      - Works with content owners to complete project outlining, objectives and timing.
      - Effectively manages project scopes by ensuring any changes are documented and communicated to team members.
      - Ensures all project documents are safely archived following project completion.
    • Marketing Analyst
      Home Loan Investment Bank
      Jun 2013 - Jan 2014 (7 months)
      Worked with senior management to develop marketing strategies, measured advertising campaign effectiveness and designed sales collateral for bank branches and loan officers.
      - Researched multi-channel marketing efforts to identify new growth opportunities.
      - Created and wrote copy for collateral to support the growth and objectives of each loan department.
      - Developed campaign concepts and content for advertisements, social media pages and static websites.
      - Managed segmented mailing executions to homeowners and contractors.
      - Saved the organization significant expense through bid and project negotiation with vendors.
    • Freelance Marketing Specialist
      Independent Investigative Services Bureau
      Feb 2013 - Jun 2013 (4 months)
      Designer and Marketing Specialist in charge of rebranding the company, expanding its online presence, attracting new B2B customers and strengthening relationships with existing clients.

      - Utilizing Adobe Creative Suite to redesign the company logo and website.
      - Writing engaging copy throughout the website and for use in e-mail marketing materials.
      - Revising the production process of report generation to maximize efficiency.
      - Generating Excel pivot tables to gain insight on current sales and marketing objectives.
    • Research Data Specialist
      Millward Brown Digital
      Dec 2006 - Aug 2011 (4 years 8 months)
      Data specialist charged with maximizing the company’s marketing potential by providing market research analysis, developing online research methodologies, project and bid management and interpreting campaign results.
      - Utilized Adobe Photoshop, Flash and file conversion software to edit creatives and advertising campaigns.
      - Facilitated the technical configuration and deployment of new research products including AdRadar.
      - Analyzed the effectiveness of ad campaigns and creative copy-testing across media platforms for advertisers, agencies and publishers, and used proprietary software to help major companies determine their marketplace positions.
      - Assisted with survey development and deployment by creating and filtering queries using SQL and PHP.
      - Created and interpreted results for Fortune 500 companies including brand rejuvenation for major U.S. automakers.
    • Freelance Graphic/Website Designer
      Salomon Productions
      Oct 2005 - Dec 2006 (1 year 2 months)
      - Developed strong relationships with clients.
      - Wrote copy for and communicated corporate identity through logos, business cards, promotional materials and small- to medium-size corporate websites using CSS, Photoshop, Illustrator, Dreamweaver and PowerPoint.
      - Wrote and edited code in HTML, JavasScript and PHP.
    • Graphic Designer
      Pentron Clinical Technologies
      Mar 2005 - Oct 2005 (7 months)
      Worked as a part of a team to ensure the delivery of excellent quality business marketing materials to a wide range of clientele.

      - Designed boxes, labels and MSDS sheets using Adobe Illustrator and Quark Xpress.
      - Coordinated bids and projects with printers, and oversaw projects to their printed completion.
  • Skills
    • Content Strategy
    • Illustration
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    @adamsalomon, member since 2011
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