I am an experienced Art director in creative leads with integrative knowledge of art direction, branding, print and interactive media. Focused on creating innovative user experiences with stunning visuals across different media. I believe when beautiful designs and provoking concepts are paired well, a brand, product or campaign will add value and create a better experience for its market. Simplicity is key and attention to the smallest details will set the design and the people involved apart. Impactful design that pushes for interactivity, new techniques that dares to execute familiar scopes in new ways is what drives home any message. So if you'd like to chat, feel free to get in touch.

Work Samples

  • Gym Membership Promotion

  • Lebron James

Work History

  • Art Director

    • AdShare Media
    • Mar 2013 - Present (1 year 1 month)

    Lead my team in the development, design and production of sales driving, brand-extending & campaigns including print ads, landing pages, banner ads, mobile campaigns, logos, and more.

    • Under my art direction I implemented a data file management systems, which brought organization within the art department’s resources such as stock photography, appropriate file naming convention, fonts, clients, & creating a share drive access for other departments.

    • Also increased productivity, workflow, and quality of work from 25% to 65%
    • Created landing pages while collaborating with back-end developers to complete projects

    • Planned, execute, and presented creative concepts to Media Buyer, Director of 
Business Development, CTO, CEO & Clients for both Education and Affiliate Marketing departments.

  • Consultant | Art Director

    • 2 Square Studio
    • Dec 2010 - Present (3 years 4 months)

    Provide marketing support by bringing brand strategy and creative execution. Approach design as a way to solve strategic challenges and strategically focused on expressing an idea from start to finish.

    • Launched brand consultancy and creative company
    • Gained a list of clients & was able to provide them with their marketing strategies & creative

  • Graphic Designer | Marketing

    • TigerDirect.com, Circuit City, & CompUSA
    • Nov 2010 - Mar 2013 (2 years 4 months)

    TigerDirect.com
    November 2010 – March 2013 (2 years 5 months)Miami
    Produced marketing materials that supported TigerDirect.com 360 Campaign in Canada and U.S which include: Catalogs (B2B/Consumers), Signage, Newspaper Ads, Social Media, Web, Television, Mobile and more.

    • Managed the print production process which includes (4-Color Press, Digital Production, Resizing, Proofing, Delivering files to each publication FTPs).

    • Managed creative, deliverables, FTPs, promotions for Canada division. Also worked closely with Product Managers,Vendors & Media Buyers on a weekly basis to deliver final creative.

  • Senior Graphic Designer (Off-Site)

    • Spartan Financial Group
    • Aug 2009 - Aug 2011 (2 years)

    Remotely produced creative for consumers and vendors that includes but not limited to print collateral, signage, advertisements and web assets. Also took part of weekly meeting with owners and media buyers to ensure creative direction, increase of traffic and more.

    • Oversaw and executed projects from concept through delivery
    • Development of corporate brand style guides for web and print
    • Concept development & design for multiple departments

  • Web Content Manager | Designer

    • BrandsMart USA
    • Aug 2007 - Oct 2010 (3 years 2 months)

    Responsible for organizing, preparing and loading website content, using a Brandsmart internal content management system. Collaborated with vendors, graphic artists, developers, and managers (store and corporate levels).

    • Promoted from store level to corporate office
    • Managed a team of 5 employees under the information technology manager direction
    • Managed weekly updates on web banners for Brandsmart U.S.A. homepage
    • Design promotional weekly deal of the week spot for clients and vendors
    • Created, managed and organized weekly reports for the information Technology Manager

Education

  • Adobe Training Center | Train Simple

    • Certificate Dreamweaver CC Mastery
    • 2014 - Currently Enrolled

    Online Adobe Training Center

  • Adobe Training Center | Train Simple

    • Certificate InDesign CC Mastery
    • 2014 - Currently Enrolled

    Online Adobe Training Center

  • Adobe Training Center | Train Simple

    • Certificate HTML 5 Fundamentals
    • 2014 - Currently Enrolled

    Online Adobe Training Center

  • Art Institute of Fort Lauderdale

    • Associate In Science Graphic Design
    • 2005 - 2008

Specialties

Affiliations

AIGA

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