Steve Alfano

Creative Director/Content Development Manager — CA

Point-of-Sale

Natomas Journal Rack Ad - From an awareness campaign promoting a hard-hitting weekly newspaper.
Whitney 120 Loan POS - A broadside poster celebrating the 120th anniversary of the bank--promoting the "historically" low home equity rate.
Levi's Silver Tab POS - POS (floor display, kiosk and posters) for in-store promotion of Silver Tab jeans.
Full Size (highres_width x highres_height)
Chevron Techron POS - Outdoor (and pump signage); an installment on the long-running "cars" campaign.
Cinnabon POS - Point-of-sale (danglers and product display) for retail bakery.
Peet's Coffee & Tea Kiosk and Logo Cling - Part of an integrated campaign for new product line.
Drug and Alcohol Intervention Center Banner - Part of an integrated campaign to raise awareness of new confidential drug and alcohol intervention program for Latino youth.
Full Size (highres_width x highres_height)
Wittnauer Watches Direct Mail/POS - Retailer catalog for watch collection.

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