Senior marketing professional with over 20 years experience in global branding and sales communications initiatives for a wide range of industries, including telecommunications, high technology, healthcare, CPG, fast-food, financial services, casino gaming and energy. SELECTED HIGHLIGHTS: • CREATIVITY: Planned and produced dozens of award-winning, integrated campaigns; honors include, One Show, ADDY, ECHO, EFFIE and PRO; work featured in trade journals and periodicals, including, PRINT, Showcase, Communications Arts, and HOW magazine; AAAA and DMA award show judge since 1995; adjunct professor of advertising design at Tulane University (2004-2005). • MANAGEMENT: 17 years experience as a content or creative department manager, including 10 years at senior-level posts--four years as co-owner (President / Creative Director) of a 10-person integrated marketing agency; six years at VP-level role within three global agency networks Young & Rubicam, Wunderman Cato Johnson, and Grey Worldwide. • KEY CUSTOMER RELATIONS: Leader of over 150 successful new business pitches; 17 years experience as senior creative liaison to C-level client management—setting and executing campaign content milestones and output; creative consultant to Fortune 1000 companies and government agencies, such as, Chevron, Wells Fargo, City of New Orleans, and Caltrans. • GLOBAL MARKET PERSPECTIVE: Honed in roles as Worldwide Content Manager and Creative Director, leading B2B and B2C initiatives for international organizations, including, AT&T, SONY, Lexmark, and Nestle; deep CRM knowledge base that covers many foreign customs and business protocols within three highly-competitive, worldwide industry sectors—telecommunications, high-technology, and consumer packaged goods. Specialties: Inbound Marketing, Lead Generation; New Business Development; Content Management; Branding and Identity Launches; Global B2B Strategic Planning; Creative Direction; Copywriting; Direct and Email (CRM) Marketing; B2C Retail Promotions and Packaging.

Work Samples

  • Outdoor

  • Point-of-Sale

  • Web

Work History

  • Content Director / Marketing Consultant

    • Steve Alfano Copywriting & Design
    • Sacramento, CA
    • Jan 2014 - Present (6 months)

    Lead strategy and content developer for integrated (online and offline) marketing programs for B2B and B2C organizations and marketing agencies; specializing in digital marketing and customer engagement.

  • Worldwide Marketing Communications Manager of Content Development

    • Lexmark
    • Lexington, KY
    • May 2012 - Jan 2014 (1 year 8 months)

    Head of content development and editor of international, vertical, B2B marketing programs for a global leader in business document management technology; managing a team of content developers and directing cross-functional staff; executing demand-generation and lead-generation campaigns.

  • Marketing Strategist / Creative Director

    • Steve Alfano Copywriting
    • Sacramento, CA
    • Aug 2009 - May 2012 (2 years 9 months)

    Lead strategy and content developer for marketing programs for a variety of B2B and B2C organizations; executed an integrated approach to marketing toward brand and business building; clients include, CATALYST MARKETING, Fresno, CA; WALLRICH LANDI, Sacramento, CA; SUMMIT PACKAGING, Sacramento, CA; CREATIVE 303, Denver, CO; INNERSPIN, Los Angeles.

  • Creative Director / Director of Strategy

    Leader of creative department staff and production of integrated marketing campaigns, brand strategy and development, and social media planning and content execution; agency client list includes consumer retail and B2B companies, nonprofit organizations, and government agencies.

  • President / Creative Director

    • The Late Shift Creative Group
    • Sacramento, CA
    • Sep 2005 - Aug 2009 (3 years 11 months)

    Co-owner, Creative Director, and Director of Content Strategy leading a mid-sized strategic marketing and branding firm in delivering integrated campaigns for both B2C and B2B (enterprise and SMB) lead generation and CRM.

  • Group Creative Director

    Creative manager of ten advertising accounts, ranging from banking to professional baseball. The number two creative position supervising 25 member creative department.

  • Creative Director / Copywriter

    • Freelance
    • San Francisco, CA
    • Mar 2000 - Feb 2002 (1 year 11 months)

    Contract position leading creative teams in producing integrated advertising campaigns. Clients: beyond.com, Rentals.com, Onscreen24, Epson, Del Webb, Nestle, Oracle, NorthPoint, SmartAge.com, DIRECTV, Microsoft, JD Edwards.

  • VP, Associate Creative Director

    • Young & Rubicam; Wunderman
    • San Francisco, CA
    • May 1997 - Mar 2000 (2 years 10 months)

    Co-manager of day-to-day operation of Creative Department for a medium-sized brand/relationship marketing agency. Solely responsible for the creative output of eight accounts; 12 direct reports.

  • Senior Art Director / Copywriter

    • McCann-Erickson
    • San Francisco, CA
    • Mar 1996 - May 1997 (1 year 2 months)

    Senior creative position in a medium-sized, integrated advertising agency. Responsible for the management and execution of general print, outdoor, direct marketing, promotions for three accounts. Clients: AT&T Wireless, Oracle, Safeway

  • Senior Art Director / Writer

    • Foote, Cone & Belding
    • San Francisco, CA
    • Jan 1995 - Mar 1996 (1 year 2 months)

    Senior creative position in a medium-sized, advertising agency. Responsible for the management and execution of general print, outdoor, direct marketing, promotions for four accounts.

  • Senior Art Director

    • DDB
    • Dallas, TX
    • Mar 1993 - Jan 1995 (1 year 10 months)

    Team leader of consumer and B-to-B advertising for global telecom account and affiliates. Responsible for complete integrated product: print, outdoor, television, direct mail, sales promotion.

  • Art Director

    • McCool & Co./Rapp Communications
    • Minneapolis, MN
    • Feb 1992 - Mar 1993 (1 year 1 month)

    Art-side concept and execution for a variety of clients, including GTE, DataCard, Pet-Ritz, and Tony's Pizza.

  • Art Director / Graphic Designer

    • Freelance
    • Minneapolis, MN
    • Jan 1990 - Feb 1992 (2 years 1 month)

    Contract art-side creative for several Midwest agencies; produced award-winning work for the Minnesota Twins, Hardees, YMCA, Mercy Hospital, and Sigco Seed Research, and General Mills.

  • Art Director

    • John Dough Advertising (Dunkin' Brands)
    • Boston, MA
    • Jan 1988 - Jan 1990 (2 years)

    Art-side concept development and execution of product promotions and in-store marketing for Dunkin' Donuts.

Education

  • University of Bridgeport

    • BS, Visual Arts Graphic Design
    • 1985 - 1987
  • Blue Hills Technical Institute

    • AA, Advertising Art and Design Advertising
    • 1983 - 1987

Specialties

Affiliations

Direct Marketing Association, American Marketing Association

Awards

ADDY, ECHO, EFFIE, PRO, CA, MC ICON, Creativity, Caples, AMA, CAPPIES, PRINT, International Festival, USPS, One Show, Showcase, MOBIUS

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