Senior marketing professional with over 20 years experience in global branding and sales communications initiatives for a wide range of industries, including telecommunications, high technology, healthcare, CPG, fast-food, financial services, casino gaming and energy. SELECTED HIGHLIGHTS: • CREATIVITY: Planned and produced dozens of award-winning, integrated campaigns; honors include, One Show, ADDY, ECHO, EFFIE and PRO; work featured in trade journals and periodicals, including, PRINT, Showcase, Communications Arts, and HOW magazine; AAAA and DMA award show judge since 1995; adjunct professor of advertising design at Tulane University (2004-2005). • MANAGEMENT: 17 years experience as a content or creative department manager, including 10 years at senior-level posts--four years as co-owner (President / Creative Director) of a 10-person integrated marketing agency; six years at VP-level role within three global agency networks Young & Rubicam, Wunderman Cato Johnson, and Grey Worldwide. • KEY CUSTOMER RELATIONS: Leader of over 150 successful new business pitches; 17 years experience as senior creative liaison to C-level client management—setting and executing campaign content milestones and output; creative consultant to Fortune 1000 companies and government agencies, such as, Chevron, Wells Fargo, City of New Orleans, and Caltrans. • GLOBAL MARKET PERSPECTIVE: Honed in roles as Worldwide Content Manager and Creative Director, leading B2B and B2C initiatives for international organizations, including, AT&T, SONY, Lexmark, and Nestle; deep CRM knowledge base that covers many foreign customs and business protocols within three highly-competitive, worldwide industry sectors—telecommunications, high-technology, and consumer packaged goods. Specialties: Inbound Marketing, Lead Generation; New Business Development; Content Management; Branding and Identity Launches; Global B2B Strategic Planning; Creative Direction; Copywriting; Direct and Email (CRM) Marketing; B2C Retail Promotions and Packaging.
Lead strategy and content developer for integrated (online and offline) marketing programs for B2B and B2C organizations and marketing agencies; specializing in digital marketing and customer engagement.
Head of content development and editor of international, vertical, B2B marketing programs for a global leader in business document management technology; managing a team of content developers and directing cross-functional staff; executing demand-generation and lead-generation campaigns.
Lead strategy and content developer for marketing programs for a variety of B2B and B2C organizations; executed an integrated approach to marketing toward brand and business building; clients include, CATALYST MARKETING, Fresno, CA; WALLRICH LANDI, Sacramento, CA; SUMMIT PACKAGING, Sacramento, CA; CREATIVE 303, Denver, CO; INNERSPIN, Los Angeles.
Leader of creative department staff and production of integrated marketing campaigns, brand strategy and development, and social media planning and content execution; agency client list includes consumer retail and B2B companies, nonprofit organizations, and government agencies.
Co-owner, Creative Director, and Director of Content Strategy leading a mid-sized strategic marketing and branding firm in delivering integrated campaigns for both B2C and B2B (enterprise and SMB) lead generation and CRM.
Creative manager of ten advertising accounts, ranging from banking to professional baseball. The number two creative position supervising 25 member creative department.
Contract position leading creative teams in producing integrated advertising campaigns. Clients: beyond.com, Rentals.com, Onscreen24, Epson, Del Webb, Nestle, Oracle, NorthPoint, SmartAge.com, DIRECTV, Microsoft, JD Edwards.
Co-manager of day-to-day operation of Creative Department for a medium-sized brand/relationship marketing agency. Solely responsible for the creative output of eight accounts; 12 direct reports.
Senior creative position in a medium-sized, integrated advertising agency. Responsible for the management and execution of general print, outdoor, direct marketing, promotions for three accounts. Clients: AT&T Wireless, Oracle, Safeway
Senior creative position in a medium-sized, advertising agency. Responsible for the management and execution of general print, outdoor, direct marketing, promotions for four accounts.
Team leader of consumer and B-to-B advertising for global telecom account and affiliates. Responsible for complete integrated product: print, outdoor, television, direct mail, sales promotion.
Art-side concept and execution for a variety of clients, including GTE, DataCard, Pet-Ritz, and Tony's Pizza.
Contract art-side creative for several Midwest agencies; produced award-winning work for the Minnesota Twins, Hardees, YMCA, Mercy Hospital, and Sigco Seed Research, and General Mills.
Art-side concept development and execution of product promotions and in-store marketing for Dunkin' Donuts.