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Marketing Content Strategist and Developer
El Dorado Hills, CA
El Dorado Hills, CA
Marketing professional with over 20 years experience; known for exceeding strategically-focused business, sales, and communications goals and objectives, such as integrated advertising campaigns, content development, and new business pitches. SELECTED HIGHLIGHTS: • CREATIVITY: Planned and produced dozens of award-winning, integrated campaigns; honors include, One Show, ADDY, ECHO, EFFIE and PRO; work featured in trade journals and periodicals, including, PRINT, Showcase, Communications Arts, and HOW magazine; AAAA and DMA award show judge since 1995; adjunct professor of advertising design at Tulane University (2004-2005). • MANAGEMENT: 18 years experience as a content or creative department manager, including 12 years at senior-level posts--four years as co-owner (President / Creative Director) of a 10-person integrated marketing agency; six years at VP-level role within three global agency networks Young & Rubicam, Wunderman Cato Johnson, and Grey Worldwide; two years as Worldwide Marketing Communications Manager of Content Development for Lexmark, International. • KEY CUSTOMER RELATIONS: Leader of over 250 successful new business pitches; 18 years experience as senior creative and content liaison to C-level client management—setting and executing campaign content milestones and output; creative consultant to Fortune 1000 companies and government agencies, such as, Chevron, Wells Fargo, City of New Orleans, and Caltrans. • GLOBAL MARKET PERSPECTIVE: Honed in roles as Worldwide Marketing Content Manager and Creative Director, leading B2B and B2C initiatives for international organizations, including, AT&T, SONY, Lexmark, and Nestle; deep CRM knowledge base that covers many foreign customs and business protocols within three highly-competitive, worldwide industry sectors—telecommunications, high-technology, and consumer packaged goods. Specialties: Inbound Marketing, Lead Generation; New Business Development; Content Management; Branding and Identity Launches; Global B2B Strategic Planning; Creative Direction; Copywriting; Direct and Email (CRM) Marketing; B2C Retail Promotions and Packaging; Digital Art
Point of Sale
Lead strategy and content developer for integrated (online and offline) marketing programs for B2B and B2C organizations and marketing agencies; specializing in digital marketing, customer engagement. and internal communications.
Head of content development and editor of international, vertical, B2B marketing programs for a global leader in business document management technology; managing a team of content developers and directing cross-functional staff; executing demand-generation and lead-generation campaigns.
Lead strategy and content developer for marketing programs for a variety of B2B and B2C organizations; executed lead generation and branding campaigns; manager of production and media planning.
Leader of creative department staff and production of integrated marketing campaigns, brand strategy and development, and social media planning and content execution; agency client list includes consumer retail and B2B companies, nonprofit organizations, and government agencies.
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Senior creative position in a medium-sized, advertising agency. Responsible for the management and execution of general print, outdoor, direct marketing, promotions for four accounts.
Team leader of consumer and B-to-B advertising for global telecom account and affiliates. Responsible for complete integrated product: print, outdoor, television, direct mail, sales promotion.
Art-side concept and execution for a variety of clients, including GTE, DataCard, Pet-Ritz, and Tony's Pizza.
Contract art-side creative for several Midwest agencies; produced award-winning work for the Minnesota Twins, Hardees, YMCA, Mercy Hospital, and Sigco Seed Research, and General Mills.
Art-side concept development and execution of product promotions and in-store marketing for Dunkin' Donuts.