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Executive Consultant - Marketing Communications SME
El Dorado Hills, CA
El Dorado Hills, CA
Marketing professional with over 30 years experience; known for exceeding strategically-focused business, sales, and communications goals and objectives, such as integrated advertising campaigns, content development, and new business pitches. SELECTED HIGHLIGHTS: • CREATIVITY: Planned and produced dozens of award-winning, integrated campaigns; honors include, One Show, ADDY, ECHO, EFFIE and PRO; work featured in trade journals and periodicals, including, PRINT, Showcase, Communications Arts, and HOW magazine; AAAA and DMA award show judge since 1995; adjunct professor of advertising design at Tulane University (2004-2005). • MANAGEMENT: 25 years experience as a content or creative department manager, including 17 years at senior-level posts--four years as co-owner (President / Creative Director) of a 10-person integrated marketing agency; six years at VP-level role within three global agency networks Young & Rubicam, Wunderman Cato Johnson, and Grey Worldwide; two years as Worldwide Marketing Communications Manager of Content Development for Lexmark, International. • KEY CUSTOMER RELATIONS: Executive Consultant to C-level and Director-level management—setting and executing campaign marketing milestones and output; Leader of over 350 successful new business pitches; Creative Director for Fortune 1000 companies and government agencies, such as, Chevron, Wells Fargo, City of New Orleans, and California Department of Transportation. • GLOBAL MARKET PERSPECTIVE: Worldwide Marketing Content Manager and Creative Director, leading B2B and B2C initiatives for international organizations, including, AT&T, SONY, Lexmark, and Nestle; deep CRM knowledge base that covers many foreign customs and business protocols within three highly-competitive, worldwide industry sectors—telecommunications, high-technology, and consumer packaged goods. Specialties: Change Management; Inbound Marketing, Lead Generation; New Business Development; Content Management; Branding and Identity Launches; Global B2B Strategic Planning; Creative Direction; Copywriting; Direct and Email (CRM) Marketing; B2C Retail Promotions and Packaging; Digital Art
Point of Sale
Delivered integrated communications concepts and materials to advance change management and internal adoption strategy and key stakeholder engagement efforts for statewide healthcare services department.
Contract internal communications manager; Organizational Change Management (OCM) subject matter expert (SME) supporting business clients and executive leadership teams to help drive collaborative conversations with key stakeholders towards strategic goals.
Contract marketing communications subject matter expert (SME); functional lead on change management project supporting internal business clients and executive leadership teams to help drive collaborative conversations with key stakeholders.
Head of content development and editor of international, vertical, B2B marketing programs for a global leader in business document management technology; managing a team of content developers and directing cross-functional staff; executing demand-generation and lead-generation campaigns.
Lead strategy and content developer for integrated (online and offline) marketing programs for B2B and B2C organizations and marketing agencies; specializing in digital marketing, customer engagement. and internal communications.
Leader of creative department staff and production of integrated marketing campaigns, brand strategy and development, and social media planning and content execution; agency client list includes consumer retail and B2B companies, nonprofit organizations, and government agencies.
Co-owner, Creative Director, and Director of Content Strategy leading a mid-sized strategic marketing and branding firm in delivering integrated campaigns for both B2C and B2B (enterprise and SMB) lead generation and CRM.
Creative manager of ten advertising accounts, ranging from banking to professional baseball. The number two creative position supervising 25 member creative department.
Contract position leading creative teams in producing integrated advertising campaigns. Clients: beyond.com, Rentals.com, Onscreen24, Epson, Del Webb, Nestle, Oracle, NorthPoint, SmartAge.com, DIRECTV, Microsoft, JD Edwards.
Co-manager of day-to-day operation of Creative Department for a medium-sized brand/relationship marketing agency. Solely responsible for the creative output of eight accounts; 12 direct reports.
Senior creative position in a medium-sized, integrated advertising agency. Responsible for the management and execution of general print, outdoor, direct marketing, promotions for three accounts. Clients: AT&T Wireless, Oracle, Safeway
Senior creative position in a medium-sized, advertising agency. Responsible for the management and execution of general print, outdoor, direct marketing, promotions for four accounts.
Team leader of consumer and B-to-B advertising for global telecom account and affiliates. Responsible for complete integrated product: print, outdoor, television, direct mail, sales promotion.
Art-side concept and execution for a variety of clients, including GTE, DataCard, Pet-Ritz, and Tony's Pizza.
Contract art-side creative for several Midwest agencies; produced award-winning work for the Minnesota Twins, Hardees, YMCA, Mercy Hospital, and Sigco Seed Research, and General Mills.
Art-side concept development and execution of product promotions and in-store marketing for Dunkin' Donuts.