Coroflot

Resume

Resume

PERSONAL WEBSITE:
www.afranabutin.com
www.warbaits.com


FULL TIME EMPLOYERS:

WARBAITS.COM | San Diego, California
2009-2012 | Founder, Brand Director

WMG - Wasserman Media Group - Action Sports | Carlsbad, California
2006-2010 | Creative Director

- Develop and propose creative approaches and treatments that align with client communication strategy, ensuring that creative fits with client’s requirements and the image they wish to promote.

- Write Creative Briefs for production intensive projects (Flash, Websites, Catalogs, etc.) acting as the primary interface between production and account staff to identify time lines and discuss creative direction for projects.

- Educate staff (and occasionally clients) on technical and design-related trends and technologies as they pertain to our clients and our work; make technology and best practices recommendations to account staff.

- Participate in and sometimes lead internal strategy sessions/brainstorms with staff to develop new creative ideas or campaign tactics for clients and internal projects.

- Management of designers and developers to create e-mails, Web pages, E-Commerce, micro-sites, Web 2.0 campaigns, Facebook and MySpace widgets, advertisements, catalogs, print materials; including posters, postcards and stationary.

- Exceptional leadership and project management skills. Responsible for maintaining a high quality standard of design, providing art direction to designers. Mentor and train staff to improve their skills, Schedule projects and assign to appropriate team members and to ensure deadlines are met with a consistent quality standard.

- In charge of conceptualizing, designing and producing top quality marketing and communications materials for corporate clients.

- Expertise in digital production, pre-press, paper and printing, budgeting and project management.


THOR MX / ICON Motorsports | El Cajon, California
2006 | Senior Print Designer

- Worked as a member of an integrated team that included graphic designers, content developers and product designers.

- In charge of concept and design for 2006 print advertisement campaign and online marketing for ICON Motorsports.

- Responsible for designing and formatting advertisements for multiple periodicals, design and management of catalogs and look books, design of print materials such as; postcards, posters, and brochures.

- Manage the daily maintenance and work flow of projects, including creation of print schedules and status reporting to art director


NIXON, Encinitas, California
2005 | Senior Graphic Designer & Product Photographer

- Worked as a member of an integrated team that included graphic designers, content developers, product designers and marketing department.

- Responsible for designing and formatting advertisements for multiple periodicals, design and management of catalogs and look books, design of print materials such as; postcards, posters, and brochures.

- Concept and design of 2006 product packaging; watch, wallet, and accessory boxes. Design of tee shirt graphics for Spring 2006.

- Proven ability to manage online advertising campaigns, update product and brand images throughout website.

- Manage the daily maintenance and work flow of projects, including creation of production schedules and status reporting to marketing manager.


OSIRIS SHOES USA, San Diego, California
2000-2005 | Art Director & Senior Photographer

- Responsible for management of staff, brand identity, graphic design, creative positioning of advertisement campaigns, supportive graphic packages for product line, product/lifestyle photography , management of web designers/developers and liaison between sales staff and design staff.

- Excellent knowledge of design principles and techniques, A well-developed artistic eye, with a penchant for thinking outside the box and occasionally taking risks.

- Management of technical aspects of putting together a campaign, staying on top of the latest trends in advertising to make sure the brand maintains an edge over the competition.

- Excellent managerial skills, working with sales accountants, marketing personal, product designers and a large team of artists, photographers, and athletes ensuring brand unity.

- As photographer, creating a consistent brand identity by producing and editing photos that represent the brand and relate to the consumer.


SELECTIVE CLIENT LIST:

Active Sports Marketing
Amp'd Mobile
Anarchy Eyewear
AST Dew Action Sports Tour
CORR Championship Racing
Dragon Optics
ESPN
Eyeking LLC
Ezekiel USA
Fathead
Foster Grant
Freestyle Watch Company USA
Hart & Huntington
Hobie Polarized
L.A. Avengers
L&M Racing
Mirraco Bike Co.
Monster Energy
Nationwide
NBA/Toyota
O-Matic Snowboards
Parts Unlimited
Quiksilver
Rally America - National Champion Series
Red Bull Energy
Rockstar Energy Drink
Ryan Sheckler Foundation
Subaru Rally Team USA
Target Corporation
Verizon
X Games
Yamaha


TOOLS:

Adobe Creative Suites,Photoshop, Illustrator, Indesign, Flash, Dreamweaver, Fireworks, Microsoft Office, Acrobat Professional, iMovie, PC and MAC Operating Systems, Prepress and Four color Process Printing, Screen printing, Social networks and web 2.0

Canon 5D
Canon 24-70mmL f2.8
Canon 70-200mmL f2.8
2 - Sunpak 555
3 - Travelite 750 Studio Heads
Multiple stands and photo equipment