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postcard - We were assigned to choose a theme of an AIGA conference and what designers would speak at the event, "dead or alive", so long as they were relevent to the theme of the event. The nature of my conference, Serendipity, is based on cut-and-paste graphic design, and how it can be used as a creative and cheap means of generating ideas and layouts with found objects.
This postcard for Serendiptiy employs the method of the four-color process and overprinting used in printing presses.
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postcard - The idea was to suggest that cut-and-paste design has just as much dynamic as computer generated design, and it's fun to play around, arrange, and rearrange using cut-and-paste methods. The design of the conference also suggests the means of creation through serendipity.
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postcard (front and reverse) - There are four different postcards for the AIGA conference. The postcards would contain an example of cut-and-paste design on the reverse side by famous cut-and-paste designers. I chose Wolfgang Weingart because he is a prime example of pre-computer experimental typography and continues to work in this fashion.
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poster - This poster was also used as another postcard for the conference.
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mailing label
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stationery set - We were assigned to create and design a theme for an AIGA conference, as well as choose where it would be held, and what designers would speak at the eventÑdead or aliveÑso long as they were relevent to the theme of the event.
The nature of my conference, ÒSerendipityÓ, is based on a topic of cut-and-paste graphic design, and also how it can be used as a creative and cheap means of generating ideas and layouts with found objects. The idea was to suggest that cut-and-paste design has just as much dynamic as computer generated design, and that it's fun to play around, arrange, and rearrange using cut-and-paste methods. The design of the conference also suggests the means of creation through serendipity.
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business card - This business card not only uses the visual language of the theme of the conference, but employs the function of the title, "Serendipity", to make the business card functionally and visually playful.

1. The business card in folded form.
2. The card in extended form on the reverse side.
3. The card on the inside.

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