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Iphone Gaming Pod - The concept was developed in response to the emerging market and trends in iphone apps for the gaming scene. The main objective was to give the user more comfort and control whilst using their iphone as a gaming device. Whoever have used an iphone for games genre's such as racing, shooting, fighting would know that it is extremely difficult to control with the onscreen controls. The secondary feature is that holds the device securely to protect it from bumps or scratches.