Alejandra Toca

Industrial Designer specialized in Strategic Management Design with over 20 years of experience in Project Management, Brand and Identity Management, Visual Merchandising, Exhibition Design, and Store Design.

I´ve worked for both Retail companies and Design studios, planning, developing, and executing brand communication strategies for projects with a regional scope, and leading multidisciplinary work teams, working closely with other in-house areas, and negotiating with stakeholders and clients.

I am a highly committed and detailed project leader, strategy developer, looking for constant improvement, innovation, and efficient and effective solutions.