Birkenstock - Concept
This project's main challenges were sustainability and affordable. Birkenstock was looking for something relatively low-key for a show that did not allow hanging signs and had a height restriction of 8'.
The result of the project was a very simple solution of fabricating slatwall with cabinets on one side and fabric graphics on the other side. Special care was taken on the fabric graphics to make sure that all messaging and products would be relevant for 7 years.
By extending the life of the display elements, Birkenstock elected to use these as store displays. Careful planning meant that Birkenstock's marketing department only paid the cost of shipping and drayage of the materials and Birkenstock's store fixture budget paid for fabrication all of the display elements.